Trade Marketing Manager

1 week ago

Melbourne, Australia Blackbook Executive Full time

Central trade lead across a portfolio of outstanding Australian fine food brands
- Autonomous working with flexibility to WFH, full time or 4 days
- Execute commercial activation programs and drive trade marketing strategy

**The Company**:
Join an emerging FMCG business with an exciting portfolio of best-in-class fine food products. They have grown strongly over the past few years and have exciting plans for the future. This ASX listed business is backed by an impressive Board and impeccable leadership team, this business is poised for huge success. The structure is relatively flat, offering great autonomy and collaboration across stakeholder groups.

**The Role**:
In this role, you will be responsible for executing commercial activation programs and developing the trade marketing strategy across all channels.
- Work with Key Account Managers and the Head of Marketing to develop and maintain a 12-month HORECA and Grocery trade marketing calendar
- Work closely with the CMO and sales to build and track budgets for the activity calendar
- Manage agency partners, marketing and stakeholders at key retailers
- Identify opportunities for improved representation of the brands in HORECA and Grocery channels and via various marketing avenues
- Partner with Brand Managers to explore opportunities to enhance digital/social media integration with key accounts
- Work with Key Account Managers to develop promotional solutions which support key account events and promotions
- Support Sales and Marketing in the preparation of range review presentations
- Some travel will be required

**Your Background**:

- 5+ years hands-on experience in a similar role (ideally Trade Marketing) with proven experience developing and executing marketing strategies within the FMCG industry
- Proven experience in delivering successful campaign activity and audience engagement initiatives
- Highly developed communication skills with excellent attention to detail
- Demonstrated ability to develop comprehensive marketing & communications plans, and translate them into day-to-day activities

**What’s on offer?**
So many great things
- Work from home and potential 4 day week (if desired)
- Highly experienced leadership team
- Report directing into the CMO
- Great balance of autonomy and support to achieve
- Generous remuneration package

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