Social Media Marketing Manager

13 hours ago

Broadmeadows, Australia Techie International College Full time

**About Techie International College**:
Techie International College is a forward-thinking institution dedicated to preparing students for success in today’s tech-driven world. We offer innovative programs, hands-on learning, and a vibrant academic community that fosters creativity and growth. We are now looking for a dynamic **Social Media Manager** to help us amplify our message, engage with students and stakeholders, and grow our online presence across platforms.

**Job Summary**:
The **Social Media Manager** will be responsible for creating, curating, and managing high-quality content across all social media platforms. You will play a critical role in communicating the college's values, programs, events, and achievements to both local and international audiences.

**Key Responsibilities**:

- Develop and execute a social media strategy to increase brand awareness, student engagement, and enrollment.
- Manage day-to-day posting and content scheduling across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
- Collaborate with academic and administrative departments to highlight student success stories, events, and campus updates.
- Create engaging written, visual, and video content tailored to each platform.
- Monitor trends and insights to optimize performance and engagement.
- Analyze social media metrics and prepare regular reports on growth, engagement, and campaign performance.
- Respond to comments, messages, and inquiries professionally and promptly.
- Coordinate with photographers, videographers, and content creators as needed.
- Ensure all content aligns with the college’s branding, tone, and messaging.
- Stay up to date with the latest digital marketing and social media trends, especially within the education sector.

**Requirements**:

- Basic experience as a Social Media Manager, preferably in education or a related field.
- Excellent knowledge of major social media platforms and content trends.
- Strong writing, editing, and communication skills.
- Basic design skills (e.g., Canva, Adobe Creative Suite) and video editing are a plus.
- Basic with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Ability to work independently and as part of a cross-functional team.
- Creative mindset with strong attention to detail and a results-driven approach.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

**Preferred Qualifications**:

- Experience in higher education marketing or student recruitment.
- Photography/videography skills.

**Benefits**:

- Competitive salary
- Flexible working hours or remote opportunities
- Professional development and training
- A collaborative and inclusive work environment
- Opportunities to shape the digital voice of a growing academic institution

**How to Apply**:
Submit your resume, a brief cover letter, and links to any social media accounts or portfolios you’ve managed. Applications without work samples may not be considered.

Pay: $58,000.00 - $78,000.00 per year

Work Authorisation:

- Australia (preferred)

Work Location: In person

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