Digital Marketing Specialist

**Work options**: Hybrid
**About Us**

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, **a top 20 ASX listed company with over 100,000 employees.** Housed under the banner of Workwear Group, our three iconic brands - **KingGee**, **Hard Yakka** and **NNT** - have been in the business of delivering workwear since the late 1920's.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

**About the Role**

You’ll collaborate on impactful campaigns and content initiatives that elevate brand desirability, boost ecommerce sales, and grow market share. If you're passionate about digital innovation and want to make a tangible impact in a fast-paced, purpose-driven environment, we’d love to hear from you.

**What you’ll be doing**
- Support and execute the annual digital and ecommerce marketing strategy, setting performance targets aligned with business goals
- Lead planning and implementation of digital marketing activities across Paid Media, SEO, SEM, EDM/CRM, and affiliate channels
- Manage the Digital Marketing and CRM calendar, ensuring timely execution of campaigns and alignment with broader marketing initiatives
- Coordinate external marketing efforts, including marketplaces, affiliates, and agency partnerships to maximize reach and ROI
- Project manage B2C campaigns, overseeing content creation, asset delivery, and cross-functional collaboration with internal teams and agencies
- Utilize data and analytics to identify performance improvement opportunities and produce regular reports on campaign effectiveness
- Drive organic social media strategy for Hard Yakka and KingGee, including content planning, posting, and performance tracking
- Create and manage on-brand content for websites, social media, EDMs, and blogs, ensuring consistency and engagement
- Support and influencer initiatives, collaborating with internal stakeholders to amplify brand presence and reach

**Who we’re looking for**

At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

- Strong work ethic and are committed to showing up for a team
- Openness to receive coaching and embrace self reflection and self growth
- Accountability for your actions, and emotions, and actively venture beyond your comfort zone
- Embrace innovation, take calculated risks, and inspire others to think outside the box
- Ability to build meaningful relationships, we prioritise our customers. Balancing commercial goals with customer satisfaction is key
- Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.

**What we’re looking for**
- 3+ years of experience in digital marketing, with a strong focus on paid media and performance marketing
- Hands-on experience planning, managing and optimising paid media campaigns across Google Ads, Meta Ads Manager, and/or other digital platforms.
- Proficient in Google Analytics and comfortable analysing campaign data to inform optimisations
- Proven ability to translate campaign data into actionable insights and clearly communicate results to stakeholders
- Strong project management and stakeholder coordination skills, with experience working across internal teams and external agencies
- A creative and strategic mindset, with the ability to brief and evaluate content that drives brand engagement and conversion

**What we offer**
- The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
- Flexible working environment, allowing for work from home day/s each week.
- A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
- A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
- Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
- We Learn, a dedicated hub for all things learning and development.

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empo