Digital Marketing Specialist

2 days ago

Melbourne, Australia Swanston Institute Full time

**About Us**

We are a fast-growing international education provider, dedicated to delivering transformative learning experiences for students across the globe. We offer CRICOS-registered courses, personalised support, and a student-first approach, with strong compliance to the ESOS Act and National Code. We're now looking for a creative, analytical, and results-driven Digital Marketing Specialist to take our brand to new heights — both onshore and offshore.

**Your Role**

As a Digital Marketing Specialist, you will be responsible for creating and executing marketing campaigns that attract prospective students and strengthen relationships with education agents and migration consultants. Your campaigns will help drive qualified leads, boost online visibility, and support enrolment goals.

**Key Responsibilities**
- Plan, develop, and manage multi-channel digital campaigns targeting international students (Facebook, Instagram, Google Ads, LinkedIn, etc.).
- Create content and landing pages that align with CRICOS and ESOS-compliant messaging.
- Manage SEO/SEM strategies to improve organic traffic and search rankings.
- Set up and optimise paid campaigns, track ROAS and conversions.
- Analyse campaign metrics and provide insights for performance improvements.
- Collaborate with the sales team to align digital efforts with enrolment KPIs.
- Support the development of digital assets - brochures, videos, and student testimonials.
- Ensure all marketing activity meets ESOS Act and National Code of Practice standards.

**What You Bring**
- Minimum 2-3 years of experience in digital marketing (ideally in education, training, or international services).
- Strong understanding of lead funnels, remarketing, and campaign optimisation.
- Experience working with international student audiences (preferred).
- Familiarity with ESOS-compliant marketing and ethical promotion.
- Excellent content writing, design sense, and creative thinking.
- Data-driven mindset with the ability to present insights.
- Bachelor’s degree in marketing, Communications, or similar.

**What’s On Offer**
- $65,000 - $75,000 + Super
- Performance-based bonuses tied to lead generation & enrolment support
- Flexible working arrangement after 6 months of performance review
- Be part of a mission-led team changing lives through education
- Access to training and professional development
- Clear career path toward senior marketing/strategy roles

**Job Types**: Part-time, Freelance, Temp to perm, Contract

Pay: $65,000.00 - $75,000.00 per year

Schedule:

- Monday to Friday
- Weekend availability

Supplementary Pay:

- Performance bonus
- Quarterly bonus

**Education**:

- Advanced Diploma / Associate Degree (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Work Authorisation:

- Australia (preferred)

Work Location: In person

Expected Start Date: 10/06/2025

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