Digital Marketing Specialist

6 days ago

Melbourne, Australia RB Sellars Full time

**DIGITAL MARKETING SPECIALIST**:
**INTRODUCTION**:
Due to growth, we are seeking a Digital Marketing Specialist, responsible for the implementation and management of our customer focused paid marketing activity across our digital channels.

**LOCATION**:
53 Cremorne Street, Cremorne VIC 3121

**FULL JOB DESCRIPTION**:
Due to growth, we are seeking a **Digital Marketing Specialist**, responsible for the implementation and management of our customer focused paid marketing activity across our digital channels.

Key Responsibilities:

- Report into the Marketing Communications Manager but have overall responsibility for executing the digital marketing strategy across paid search, display, paid & organic social affiliate partnerships and SEO.
- Work with external agencies, plan, implement and report on Google Search Marketing & Digital Display Advertising.
- Monitor, measure and optimise the effectiveness of digital campaigns using Google Analytics, Facebook Ads etc.
- Provide analysis and reporting on growth KPIs, engagement metrics and channel attribution.
- Champion the assimilation of new trends and technology for digital marketing.

About You:

- A minimum of 3 years’ experience in digital marketing
- Proven experience in research and data analysis, with Google analytics qualifications.
- Solutions focussed
- Experience running integrated marketing campaigns in paid and owned digital channels, marketing automation and SEO/SEM.
- Strong verbal and written communication skills
- Excellent time management and prioritization ability
- Ability to develop strong internal relationships and collaborate with external agencies
- Ability to work in a fast-paced agile environment and have a lot of fun along the way
- Knowledge & experience in Australian rural communities

**Benefits**:

- A Competitive Remuneration package
- Generous team discount up to 40% off product
- Propel Management Development Program
- Flexible Working options
- Head Office in Cremorne, Richmond
- A fast-paced retailer with a loyal customer base experiencing growth and expansion.

This is a unique opportunity to join a loved heritage Australian brand and be instrumental in its growth. If you are commercially astute, experienced in growing a brand and excited by the opportunity to contribute to our success, then we would love to hear from you.

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