Brand Activation Manager

**Work with iconic household brands including Praise, Helgas, Wonder, White Wings and CSR**:

- **Bring your exp within shopper/channel or trade marketing and BTL marketing.**:

- **Flexible hybrid working with WFH up to 2 days a week**

**About Goodman Fielder**

At Goodman Fielder our purpose is to make everyday food better for everyone. We own a host of iconic brands that generations of Australians have grown up with and put in their supermarket trolleys every week, including Helga's, Wonder White, Praise, White Wings, Meadow Lea, La Famiglia and many more.

At Goodman Fielder our aspiration is to be the leading integrated food business in the region. We are a team that believes anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end-to-end value chain when making decisions to optimise our business. We drive change as an opportunity to innovate and transform our business and achieve beyond what we think is possible.

**About the Role**

We're on a journey to revolutionise our business and with Retail media being one of the fastest growing media channels we're looking for someone who can think big to create impact and support driving this momentum. The role is responsible for delivering engaging customer experiences in both Retail bricks-and-mortar and digital store environments, the development of Point of Sale (POS), and e-commerce planning to support Omnichannel execution to drive business growth.

**Specifically, you will be responsible for**:

- Lead the execution of channel activations in-market built with a deep understanding of the shopper to achieve brand objectives. Omnichannel asset development, planning execution of activation activities and priorities across Retail in-store and online
- Support the portfolio & marketing team to effectively manage key activities to deliver the Retail activation calendar.
- Support the development of key marketing campaigns as the activation lead.
- End to end project management of POS development to brand strategies, managing POS stock on hand, balancing quality and budget to achieve activation timelines.
- Support the sales team to effectively deliver key customer initiatives
- Communication of brand standards and marketing programs to key stakeholders (internal & external)
- Translate activation insights into actionable solutions
- Complete evaluation of in-market activities - analyse the commercial return and make recommendations for future optimisation.

**What you will need**
- Experience in shopper, brand, trade or channel in an FMCG, on premise or off premise environment
- Agency experience a bonus
- Demonstrated project management and organizational skills to deliver brilliant execution
- Strong internal and external stakeholder management
- Ability to deliver to key milestones and deadlines accurately and effectively
- Strong communication (both written and oral) and numerical skills
- Retailer and Customer understanding an advantage
- Experience working with shopper data and insights preferred

**What can we offer you?**

With operations sites spanning across Australia, working as part of a highly driven team at Goodman Fielder, you can expect the opportunity to build your own home-grown career across functions, locations and brands. At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers. You will also enjoy working in a flexible work environment with hybrid working options available.

For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.