Marketing Manager

With a history of almost 100 years as a Caterpillar Dealer, William Adams has proudly made its mark. Together with Caterpillar, we've been there for customers - selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry.

Today, we lead the way with great products, unrivalled product support and, of course, the best asset in business, our people.

We are now on the search for a dynamic, innovative, and strategic Marketing Manager to take our marketing to the next level.

**ABOUT THE ROLE**

You will be responsible for developing and implementing marketing initiatives in line with Caterpillar and dealer programs. This includes developing and implementing retention and loyalty marketing initiatives that reinforce the company's value proposition to our customers.

You will have overall responsibility for expanding our digital footprint, social media presence, online parts sales, marketing automation and online lead generation capabilities.

**Key responsibilities of this role include**:

- Developing and implementing marketing and communications programs and campaigns to drive incremental sales
- Participating in the development and implementation of the marketing group's strategic plan and the direction of the team
- Leading the Customer Experience journey for the company and be the CX champion
- Working in consultation with Caterpillar's marketing team to implement programs and strategies where they align with our overall strategic goals and objectives
- Oversee the development and implementation of the eChannel activities including social media, website content and intranet content
- Provide regular reporting and insights on key metrics, campaign performance, and ROI to stakeholders.

**ABOUT YOU**

You will be a pro-active and creative marketing professional with strong ambition to implement and drive positive and innovative change within the business. As a leader in our business, you will play a key role in leading, coaching, and inspiring our Marketing team, as well as successfully partnering with the entire business.

**To be considered for this role you will have the following skills and attributes**:

- People leadership experience in a similar marketing role
- Sound digital design background and understanding of e-commerce platforms
- Proven planning, organisation, and project management ability
- Highly developed computer and systems skills including web platforms
- An analytical approach with the ability to consult and advise on strategic plans and present to senior management
- A degree in Marketing, Business, or related field
- Foster strong professional relationships with people at all levels

At William Adams, our people and their safety, health and wellbeing genuinely matter to us. We provide a supportive and welcoming culture, and strive to create an engaged, diverse, and inclusive team.

It's more than just a job We commit to recognising and rewarding you, as well as providing you with ongoing career and development opportunities to help you thrive and succeed.

We will offer you a competitive salary package, including annual salary and performance reviews, as well as access to exclusive discounts through The Hub, boasting partnerships with over 470 retailers such as JB HI-FI, Woolworths, Flight Centre + more

Join our team of passionate professionals who embody our values of Integrity, Excellence, Teamwork, Commitment, and Sustainability.

**Want to know more?**

Call Sarah in our Talent Acquisition Team on 03 9566 0916 with any questions.