Paid Media Specialist

6 days ago

Melbourne, Australia La Trobe University Full time

**Work type**:Continuing
- Full Time, Continuing, Located at Melbourne (Bundoora) Campus
- Generous package, including 17% Superannuation and a range of employee benefits
- Be part of a passionate and innovative team who support career progression
- Showcase your superior organisational skills and ability to manage digital marketing projects

**About the position**

The Marketing and Recruitment Division plays a key role in the development of customer growth and stakeholder engagement strategies across all available markets and channels including domestic, regional, international markets and online.

This role is responsible for the planning, buying, reporting, and optimizing of all digital media channels in accordance with overall campaign objectives. You will coordinate and implement go to market strategies and campaigns which promote the value of La Trobe to a variety of audiences including prospective students and influencers.

Responsibilities will include:

- Execution of multichannel digital media campaigns, using media buying technologies, from start to finish; media planning, strategy and setup, implementation, buying, optimization, reporting
- Tracks campaign budgets within allocated project/area, regularly reviewing these to ensure that maximum value is delivered within the bounds of existing regulations, policies and procedures
- Advises on the analysis and interpretation of data, identifying trends and test solutions, sources additional related information where appropriate, and reports on progress, to support the resolution of issues/problems
- Liaising with media owners to develop a good understanding of product suites and media trends

To be the successful applicant you will have:

- Relevant degree in marketing, advertising or similar with subsequent relevant experience (minimum 3 years) within a digital media planning/buying role
- Demonstrated experience buying media through Social media platforms, Direct IO’s, DSP’s or in-house trading desk
- Thorough understanding of online ad serving concepts and platforms
- Proven analytical capability and ability to interpret relevant data sources to build insightful data driven optimization’s
- Please refer to the Position Description for other duties, skills and experience required for this position._

**_ Welcome to Bundoora campus - Please click on the video link below: _**

**Benefits**
- 17% employer contributed superannuation
- On site child care facilities
- Flexible work arrangements
- Discounts for staff and their family members to study a range of La Trobe courses

***How to apply**
- Cover letter and
- An up-to-date resume; and
- A separate document addressing each essential bullet point in the Key Selection Criteria which is located in the position description.

**_ _**_Why La Trobe: _**
- _Develop your career at an innovative, global university where you’ll collaborate with community and industry to create impact. _
- _Enjoy working on our inspiring and stunning campuses - the perfect hub for industry, students and academics _
- _Help transform the lives of students, partners and communities now and in future_

**_All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement_**.

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