Paid Media Specialist

9 hours ago

Melbourne, Australia DNA Talent Full time

**Paid Media Specialist**:
**About the company**:
The client is one of the best creative design agencies in Australia They turn ideas into innovation and break the barriers with creative communications that connect. Uses creativity, imagination and measurement in solving creative problems. The company is made up of a tight-knit team of strategists, creatives, digital strategists, data professionals and video experts who work together to create exceptional results for clients.

**About the role**:
As a Paid Media Specialist, you will be a self-motivated and highly organised team player who is passionate about content, media, strategy and most importantly data-driven campaigns. You will be responsible for the preparation and implementation of digital media campaigns for social and other channels, including responding to campaign briefs, gathering of assets, trafficking, troubleshooting, campaign QA and reporting.

**Responsibilities**:

- Planning & execution of multi-channel campaigns predominately social media, supporting in social buys: buying and implementation of multi-channel
advertising campaigns
- Manage media plan: work closely with the Client Services Manager and social media team to gather social campaign briefs, update tracker, provide media recommendations and implement social best practice campaigns
- Manage campaign setup, delivery, optimisation, reporting and insights. This includes identifying trends/learning’s for future opportunities
- Present plans and strategies that support the overall business objective and define the role of channel with the planning team

**Qualifications**:

- Social and/or digital media trading experience
- Strong experience in Facebook, Instagram, TikTok and other social channels
- Successfully deliver campaigns on time and to budget
- Strong organisational skills and ability to prioritise tasks
- Ability to establish credibility and rapport with clients or internal stakeholders
- Hold an understanding of online trends and have experience in developing digital strategies and communications programs
- Demonstrate strong and effective decision making skills

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