Category & Consumer Insights Lead

Department: Business Team Marketing - ANZ- Location: North Strathfield, AU, 2137- Job Function: Marketing - ANZ- Employment Type: Full timeAt The Arnott's Group (TAG), we are an iconic Australian powerhouse brand, recognised as pioneers in the FMCG market both locally and globally. Undergoing a period of extensive brand growth and strategic evolution, this is an exciting opportunity to help own and shape our iconic legacy.

The Arnott’s group (TAG) is looking for an experienced Consumer & Category Insights Lead that reports directly into the BT director primarily responsible for driving the generation of consumer & category insights that forms the fundamentals of our strategic plan over the next 5 years

**Key responsibilities**:

- Drive decision support and development of consumer/customer & category centric demand plans, such as:

- Understanding clear marco consumer trends, category dynamics and shopper insights
- Leading consumer learning plans and outputs
- Innovation pipeline identification
- Pack price architecture and revenue growth optimisation
- Galvanizing consumer, shopper and market information to lead business understanding, strategy and tactics
- Identifying emerging areas like AI, predictive and first party data
- Leadership and execution of the category strategy based on customer insights, including supplier management, execution of research plans, budget management and ensuring broader team understanding of the outputs
- Analyse and report on category, brand and competitor trends and performance - both hindsight & foresight
- Providing decision support across the entire consumer journey - pre-store, in-store and post-purchase, across both physical stores and e-commerce
- Drive new thinking on best in class research methodologies to support agile product/portfolio management

**Ingredients to be successful**:

- Relevant marketing or market research experience together with tertiary qualifications in Marketing, Mathematics/statistics or psychology
- Minimum 5 years' experience in a similar role
- Experienced functional research skills to drive quality and actionable data
- Proven track record in 'connecting the dots' and generating insights from multiple primary/secondary data sources
- Experience in both consumer & category insight generation
- Experience across all research methodologies essential - both quantitative and qualitative, encompassing both consumer & shopper
- Strong analytical skills, experienced in working with secondary data like scan, panel, loyalty, with exposure to modelling
- Strong stakeholder and cross-functional team management

**Compensation and Benefits**:
This is a unique opportunity to work with the best talent in the industry, reporting into highly respected leaders in a business that empowers their people. For your contribution to the business you will be remunerated with a competitive package with an additional suite of benefits.
- The opportunity to be part of a Consumer Goods business with a huge growth and transformation agenda
- Staff discounts on product
- Development opportunities through company growth and participation in ANZ wide projects
- Hybrid working
- Novated leasing
- Private health insurance discounts through industry partner
- Amazing brands, extraordinary people
- Be a leader in our continuous improvement culture

So, if you’re up for a challenge and ready for some real life, on the ground experience - this is the right opportunity for you

Make sure you click APPLY NOW
- The Arnott’s Group unites a collection of leading consumer brands connected by our purpose, to create delicious moments. We recognise that creating delicious moments for a diverse range of consumers is only possible if our workforce reflects the consumers we serve. We are an equal opportunity employer - because it’s right for our consumers, our business, and our people._