Marketing Executive

**What success looks like in this role**:
You’ll be part of a fast-moving, customer-focused marketing team that supports some of the most iconic technology partnerships in the world — including Dell Technologies, AWS, Microsoft, and many others.

This is a hands-on, highly visible role (with a balance of strategy and execution) where you’ll help shape the way Unisys shows up in the APAC market — designing campaigns, executing standout events, driving demand, and building awareness, inspiring colleagues, and working with cross functional teams all over the world. You’ll work closely with sales, strategy, and alliance partners to turn ideas into impact.

**Key Responsibilities**

**Field Marketing Strategy & Execution**
- Develop and implement localized field marketing strategies aligned with company objectives and regional sales priorities.
- Plan and manage events marketing campaigns and event, including, but not limited to trade shows, webinars, executive programs, and sponsorships to engage key stakeholders and drive brand recognition.
- Collaborate with sales teams to identify target markets, refine customer profiles, and support account-based marketing campaigns.
- Localize global marketing campaigns and amplify them to the local market

**Demand Generation & Campaign Management**
- Optimize lead generation efforts by leveraging CRM systems like Salesforce for segmentation and targeting.
- Analyse campaign performance metrics to provide actionable insights and recommendations for improvement.

**Cross-Functional Collaboration**
- Partner with global marketing teams to ensure consistency in messaging and branding while tailoring strategies for the ANZ and wider APAC market.
- Work closely with vendors, industry partners and alliances, in addition to and internal teams to deliver seamless program execution.
- Act as a liaison between the sales organization, technical experts (CTOs) and marketing teams to align goals and strategies effectively.

**Reporting & Budget Management**
- Establish KPIs for field marketing activities and report performance metrics to stakeholders regularly.
- Manage the regional marketing budget, ensuring optimal allocation of resources across programs.

**You will be successful in this role if you have**:

- Bachelor’s degree in Marketing, Business Management, Communications, Computer Science
- 5+ years of experience in field marketing or demand generation within an enterprise technology company or similar industry.
- Proven ability to develop and execute successful lead nurturing and pipeline acceleration programs.
- Strong analytical skills with a metrics-driven approach to measuring campaign effectiveness.
- A curious and growth-oriented mindset, with strong self-directed learning skills, creativity, and a collaborative spirit.
- Proficiency in CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Eloqua or Pardot).
- Excellent project management skills with the ability to manage multiple programs simultaneously.
- Strong interpersonal communication skills for collaboration across cross-functional teams.
- Knowledge of cultural nuances within the APAC market is highly desirable.

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.