Mas3 Associate Director, Brand Sa 646094

**Department of State Development**
**Job reference**: 646094
**Location**: 5000 - ADELAIDE
**Job status**: Ongoing
**Eligibility**: Open to Everyone

**About us**:
The Department of State Development is working to shape South Australia’s future by driving economic growth.

Our role is to ensure that South Australia capitalises on the opportunities before us, to ensure that we are well-positioned to take advantage of the state’s significant economic opportunities.

Working at DSD will provide you with an exciting opportunity to contribute to the delivery of some of the government’s major economic initiatives, and importantly, make a lasting positive difference and contribute to the prosperity of our state.

As a newly created agency in 2024, we are recruiting across several different roles to help drive our state forward, and we want you to join us on this journey.

We take pride in being an employer of choice and providing a work environment that is vibrant and rewarding for people of all levels.

Help us shape our state’s economic future and position South Australia on the national and global stage.

For more information about our agency, please visit:
Department of State Development | statedevelopment.sa.gov.au

**About the role**:
Brand South Australia’s role is to protect and strengthen the reputation of South Australia, ensuring it is nurtured as a key asset of the South Australian community.

We do this by:

- Maintaining and promoting the State Brand, driving its use across South Australian businesses and millions of products exported around the globe.
- Strengthening the state’s reputation and maximising the profile of South Australian goods, services, experiences and produce, locally, nationally and internationally.
- Working closely with industry and government departments to enrich and amplify the attraction of South Australia as a place to live, work, study, visit, invest and trade.

The Associate Director, Brand SA is responsible for protecting and strengthening the reputation of Brand SA, and positively guiding consumer choices to buy South Australian.

More specifically, you will:

- Manage and develop the South Australian brand so that it is of relevance to, and representative of, South Australia and South Australians, differentiates and enhances South Australia’s appeal and competitiveness locally, nationally and internationally, and continually evolves and is kept current.
- Promote the South Australian brand by creating, coordinating, managing, developing and supporting promotional and marketing activities that strengthen South Australia’s image and reputation, and enhance the attractiveness of South Australia as a place to live, work, study, visit, invest and trade.
- Maximise the profile, and the competitive position, of South Australian goods, services, experiences and products in local, national and international markets.
- Identify risks to the reputation of the South Australian brand and develop mitigation or contingency plans in relation to that risk.
- Facilitate the collaboration between government, non-government, business and community sectors in South Australia in relation to matters relevant to the functions of Brand SA.
- Undertake, support and interpret any research, or other insights, into matters relevant to Brand SA’s functions.
- Provide advice and report to the Minister, Chief Executive DSD and Brand SA Advisory Board.

**Key Competencies**:
To succeed in the role, you will be able to demonstrate:

- Substantial experience in developing and implementing stakeholder relations and communications programs, including managing extensive, integrated and detailed marketing and campaigns from strategy to implementation and evaluation.
- Experience working in a marketing or communications environment at a senior level, including highly developed knowledge of the advertising industry and sound understanding of brand strategy and marketing science to develop, promote and grow Brand SA using modern-day marketing practices, whilst complying with government guidelines, budgets and timelines.
- Experience in managing external agency relationships, including pitch and procurement processes, rate negotiation, media planning and buying, and creative development.
- Experience in leading staff and managing significant business unit and project resources to deliver a diverse range of work programs/projects within timeframes and budgets.
- Extensive experience in developing positive relationships with key stakeholders, media, public and private sector organisations, suppliers and the business community.

You will also have:

- Superior communication skills, verbal and written, that builds credibility, delivers clear and concise content and uses a range of communication techniques to engage various audiences, appropriately.
- Highly developed interpersonal and negotiation skills and demonstrated success in achieving results through collaboration with a range of stakeholders.

**Remuneration