Programmatic Insights and Analytics Lead

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Programmatic Insights and Analytics Lead sits within the Programmatic Trading Operations team which is part of the Customer Group headed up by Kul Singh. The Programmatic Trading Operations team work closely with the Product, Sales teams and their customers to activate digital advertising campaigns across various programmatic trading and social media platforms. These multi-channel campaigns run outside of REA Group’s digital properties, and utilise our valuable first party audience data to drive client performance and revenue.

What the role is all about

The Programmatic Insights and Analytics Lead will work closely with the Programmatic Trading Operations, Product and Sales teams and play a crucial role in mapping and organising various data sets, leading investigative analysis and surfacing insights to inform bidding, targeting and supply optimisations to unlock media revenue opportunities and performance efficiencies across our various media buying platforms.

The Programmatic Insights and Analytics Lead supports the Customer Group in the following ways:

- Manage and/or support the integration and mapping of multiple campaign data sets in REA’s reporting platform suite (Ignite, Tableau, Datorama, Power BI )
- Manage creation, maintenance and improvement of programmatic campaign spend and performance monitoring dashboards enabling daily optimisations by the Programmatic Trading Team.
- Ongoing analysis and review of campaign bidding and targeting strategies with the aim to drive increased customer outcome and cost efficiencies.
- Provide analysis and insights to help brief our internal TechOps team with campaign optimisation automations
- Monitor, identify and investigate day-to-day cost and performance fluctuations, anomalies, and inconsistencies.
- Be the main point of contact for demand side programmatic reporting solutions owned by other internal teams.
- Keep on top of the various buying platforms’ reporting features and upgrades: DSPs, Meta Ads Manager, LinkedIn Ads, etc., implementing and/or communicating necessary updates to relevant internal teams
- Trouble shoot / escalate reporting outages or discrepancies with the relevant vendors’ support teams and manage communications with the Programmatic Trading Operations team and other stakeholders (TechOps, Product, Sales, etc...)
- Suggest customer-facing reporting solutions improvement opportunities: format, metrics, visualisation, layout, automation, insights
- Provide ongoing and adhoc performance & cost analysis across the demand-side programmatic product suite, markets and segments

Who we’re looking for
- Analytical thinker with a keen eye for detail and problem-solving skills.
- Interest in media performance metrics and measurement analytics.
- Strong desire and curiosity to learn new concepts and dig deeper into data analysis
- Computer science / information systems or software engineering background.
- Strong SQL, Python, Microsoft Excel skills.
- Understanding of the Programmatic ecosystem will be strongly considered.
- Data analytics and visualisation experience (Datorama, Tableau or PowerBI a plus).
- Independent worker eager to demonstrate personal accountability.
- Excellent communication, interpersonal and presentation skills.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

- A hybrid and flexible approach to working - Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

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