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Programmatic Executive
2 weeks ago
We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.
**About Us**
SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.
Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.
SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.
**The Department**
The Ad Tech and Operations team sits within the Media Sales function at SBS. This team includes the Television and Digital operations teams and is responsible for all campaign delivery, programmatic and ad tech strategy and management, leading to a seamless user ad experience. This role will work directly within the digital operations function with leading programmatic technology and ad tech platforms, driving revenue growth initiatives, and delivering commercial outcomes programmatically.
**The Role**
As part of the SBS Media Sales team, the Programmatic Executive’s role is designed to specialise in programmatic operations across SBS’s Digital properties. The focus is on maximising revenue across SBS's O&O supply through programmatic partnerships and supply optimisation to support our national sales team to achieve overall revenue targets. This is accomplished through creating, maintaining and sustaining strategic partnerships with SSPs, DSP’s, Ad Vendors, agency trading desks and advertising agencies. The position plays an integral role in driving and delivering revenue.
Reporting to the Senior Programmatic Manager, this role will see you doing the following:
- Generating revenue for SBS through programmatic technology advances and yield optimisation.
- Supporting the sales team on RFP’s, presentations, responses to briefs and client deal negotiations.
- Serve as the Programmatic trading expert assisting with clients, technology integration, insights and analysis and optimisation recommendations. Provide advice, support and consultancy to the sales team and their clients (advertisers / agencies) regarding technical issues on all programmatic campaigns/partnerships.
- Scope and implement new programmatic media formats and technologies i.e. Header Bidding, Audio, Native, any Emerging Platforms and ensure SBS has the most efficient operational practices, sales rules, reporting and guidelines around programmatic advertising.
- Work alongside Senior Programmatic & Commercial Product Manager on the digital advertising technology roadmap development to build and drive programmatic and ad product strategy, capabilities and reporting visibility.
- Work towards automation in reporting and collaborate with BI teams.
**About You**
The Programmatic Executive must be interested in digital, streaming and programmatic media, have a desire to work for the SBS brand, have proven customer service skills and a willingness to demonstrate a positive and enthusiastic attitude to build relationships within the sales team and with vendors.
Experience in digital ad operations, programmatic advertising, data or using digital advertising systems is highly desirable for this role. The ability to quickly learn technology, troubleshoot autonomously and manage relationships will also be favourable as well as some study in media, communications or advertising.
Preferred qualifications and competencies:
- 4+ years’ experience from Agency, Publisher, Ad Tech Company or Trading Desk.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Experience working with SSP’s: Magnite, Google ADX, Xandr, Pubmatic, Nexxen and Index Exchange highly regarded.
- Proficiency in Ad tags for Video and Display, including VAST and third-party ad tag services, along with troubleshooting experience.
- Comprehensive understanding of the Programmatic ecosystem and industry trends, such as header bidding, identity, and data.
- Analytical skills in data, including intermediate experience using Excel spreadsheets, Adobe Analytics and Tableau reports.
- Experience working with a DMP/CDP, ad server, demand side platform, and reporting APIs.
More details can be found from the Position Description attached below.
Feel like you meet most, but perhaps not all the criteria listed? Then, send through your detail as whilst we have specific requirements in mind we can look at how we can bridge the gaps
**Some of the reasons to consider working with us**
