Head of Marketing, Brand

**Role**: Head of Marketing
**Location**: Murarrie, QLD (Turrbal and Yuggera peoples)
**Employment Type**: Permanent Full Time
Are you a seasoned marketing professional with a passion for driving impactful strategies and making a difference in the lives of children and families? Goodstart, Australia's largest provider of early learning and care, is looking for a strategic Head of Marketing to lead our brand growth and family engagement initiatives.
As the Head of Marketing, you will be at the forefront of shaping Goodstart's brand presence and driving our marketing efforts. Reporting to the Chief Products and Services Officer, you will lead a talented team and collaborate with various stakeholders to develop and execute comprehensive marketing strategies.
**The role will focus on**:
Strategic Marketing Leadership
Brand Development and Management
Family Enrolment Growth
Talent Marketing
Digital Marketing
Stakeholder Management
Team Leadership and Collaboration
**Your Impact**:
Drive the strategic direction of Goodstart's marketing efforts and strategies, ensuring alignment with organisational goals and market opportunities.
Enhance brand awareness and reputation, positioning Goodstart as a leader in early childhood education and care by driving initiatives to strengthen brand awareness, relevance, and reputation.
Increase family enrolments through targeted marketing campaigns, local area marketing support and drive connection to Goodstart.
Strengthen the employer brand and support the recruitment of top talent through innovative talent marketing strategies.
Lead digital marketing initiatives, including SEO, social media, and paid advertising, to increase visibility and reach. Ensure consistent and effective messaging across all channels.
Lead and inspire a high-performing marketing team, fostering a culture of excellence and collaboration.
Build and maintain strong relationships with key stakeholders, ensuring alignment and support for marketing initiatives.
**What Goodstart can offer you**:
Flexible work arrangements
Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
Access to discounted childcare (up to 15%)
Discounted health care and access to employee wellbeing program with BUPA
Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
Free annual flu shot (optional)
Option to purchase extra leave for even greater work life balance
First Nations Support and Cultural Leave
Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.
**To be successful in the role you will have**:
Formal tertiary qualification in Marketing or Business with an extensive and demonstrated experience in the management of a marketing, experience or communication function
Experience working in a large, distributed ‘service’ industry
Absolute customer mindset with a strong track record in developing value propositions using market insight and hard metrics with commercial acumen with sound business judgement
Ability to work collaboratively and rally an organisation behind an idea
Strong planning and prioritisation skills with the ability to broker outcomes with stakeholders
Experience in developing and maintaining mature business relationships with a diverse range of internal and external stakeholders, including the ability to influence and persuade.
Experience engaging, leading and developing teams fostering an agile mindset and behaviours
Knowledge of the early learning and care sector (desirable)
Proven experience defining and leading the implementation of improvement and transformation projects (desirable)
How to apply
Supporting our people and protecting our children
We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.