B2b Marketing Manager

3 days ago

Sydney, Australia Adevinta Group Full time

Gumtree Australia Australia

Sydney, Australia

Media Production / Marketing & Communications / Marketing

Full-time
**Job Description**:
**Qualifications**:
Additional Information
Company Description

**About the company**:
At Gumtree, Carsguide and Autotrader we are on a mission to create Australia’s leading multi-category classifieds marketplace, business and finance community forum, and editorial lifestyle network reaching more than 1 in 3 Australian adults every month. Sounds exciting doesn’t it?

As part of our growth journey, we are looking for a talented B2B Marketing Manager who is an experienced Auto Marketer to help guide the strategic planning, delivery and execution of the Autotrader Group trade marketing strategy focused on new and used auto dealers in Australia.

**Your Role**:
Develop and deliver effective trade marketing strategies to position Autotrader Group (Gumtree Cars, CarsGuide and Autotrader) as a leading digital destination for new and used automotive dealers.
Lead the refinement of the Autotrader Group go-to-market (GTM) strategy, value proposition, tone of voice and key messaging, with the support of the Motors leadership team and key stakeholders.
Work closely with the Motors sales team to deliver client-led acquisition and retention strategies, industry insights, and product merchandising solutions that help solve real marketing and business challenges.
Grow the overall number of automotive customers, with a particular focus on high value customers and larger automotive groups, and support relationship building activities to increase brand advocacy.
Support trade operations with communication throughout the customer lifecycle, ranging from on-boarding, up-selling, customer reporting and customer invoicing.
Deliver strategic thinking, research, and insights to build tailored proposals, industry updates, and proactive sales pitches across a range of auto clients, business objectives and budgets.
Contribute to the sales pipeline through targeted brand and activation strategies including Sponsorships, Partnerships, Events, Advertising and PR, working in conjunction with the consumer marketing, advertising, and leadership teams to leverage all Motors opportunities.
Identify strategic growth opportunities for new and existing clients that leverage our diverse portfolio of brands, extensive reach and growing digital ecosystem of top marketplace, editorial and forum assets.
Stay up-to-date on automotive industry trends, competitor activity and market intelligence to help the business continually enhance our offering.

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