Principal Marketing Specialist

**Make an impact with NTT DATA**
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it’s a place where you can grow, belong and thrive.

**Your day at NTT DATA**

This role is responsible for the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

The Principal Marketing Specialist may coach and mentor less experienced members of the Marketing team.

**Key responsibilities**:

- Manages the development and execution of marketing campaigns.
- Provides expertise on the development and maintenance of the marketing activity calendar and supporting information.
- Ensures that marketing activities align, overlaps are minimized and that these activities are communicated as outlined by the marketing calendar.
- Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.
- Manages development of targeted demand generation programs that are unique, relevant and executable by the assigned business units.
- Manages information load being distributed to marketing and communications teams.
- Works with internal teams and external suppliers to ensure the delivery of efficient service.
- Manages delivery of content, tools and materials for internal and external communications.
- Engages in and facilitates sales enablement activities that create alignment between sales, marketing and key partners.
- Works cross functionally to ensure that sales enablement components feature prominently in all relevant communications.
- Ensures that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels.
- Manages programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas.
- Provides expertise on the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content.
- Provides expertise on the development of case studies on key projects, and clients that help drive credibility and interest in organizational services.
- Coaches, mentors and provides guidance to less experienced members of the team.
- Performs any other related task as required.

**To thrive in this role, you need to have**:

- Extended knowledge and understanding of all relevant industry standards.
- Extended knowledge and understanding of best practices for marketing.
- Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders.
- Excellent ability to interact with a variety of internal team members at different levels in the organization.
- Demonstrates good understanding of the features and benefit of the company’s products and services.
- Extended understanding how databases are utilized in effective marketing.
- Excellent ability to articulate company's value proposition.
- Excellent ability to work with and manage many projects within the required deadlines.
- Extended awareness of data privacy and compliance as they relate to marketing activities.
- Extended knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
- Extended understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.

**Academic qualifications and certifications**:

- Bachelor’s degree or equivalent in Marketing Management or related field.

**Required experience**:

- Extended demonstrated experience in all aspects of marketing.
- Extended demonstrated experience with marketing service delivery software.
- Extended demonstrated experience with a wide variety of computer software, hardware, and peripherals, including Microsoft 365.

**Workplace type**:
Hybrid Working

**About NTT DATA**

**Equal Opportunity Employer