Trade Activation Manager

1 week ago

Sydney, Australia Heinemann Full time

The Trade Activation Manager is in charge to support Heinemann’s Domestic and International stores’ experience through industry leading RETAIL ACTIVATIONS & NON COMMERCIAL PARTNERSHIPS that either drive Penetration or Average Transaction Value (Weight of Purchase) in harmony with the overall Heinemann Marketing Strategic Plan and brand vision (To create the most memorable shopping experience).**Trade Activation Manager**

Your new job includes
- Create Heinemann’s Annual Retail Activation Plan with input from Marketing Manager and Visual Merchandising manager, and in line with overall Marketing Strategy.
- Drive Heineman Activation programs’ briefing process with In-house design team based in Singapore as well as local activation agencies.
- Project Manage all In Store activation of Heineman programs such as Seasonals (Summer) and Events (ex: World Pride) in Duty Free as well as Domestic Stores.
- Create Heinemann’s Annual Non Commercial Partnerships plan with input from Marketing Manager, Corporate Affairs & Digital Marketing.
- Work in partnership with Senior Promotions Manager in the identification, development and execution of Commercial, revenue generating partnerships.
- Develop existing partnership opportunities (i.e. airports, lifestyle, charities, events, sporting associations, tourism NSW/QLD, airlines, lounges)
- Be an active part of Heineman’s Marketing Strategy creation, with clarity on Retail Activation & Partnership Plan and success metrics.

What you should bring along
- 5yrs+ experience in Retail Activation & Partnerships with proven commercial success
- Experience on project management, particularly retail activation planning, budgeting & execution.
- Problem solving, analytical and interpersonal skills related to process design and execution
- High level of attention to detail, with the ability to work under pressure
- Ability to deal with complex problems, and resolve issues under pressure
- Ability to work in collaboration for win-win outcomes.
- Retail / Marketing / Partnerships / Sponsorships degree or higher degree/certification beneficial
- Understanding of compliance with legal requirements beneficial.

What you can be excited about

**Active feedback culture**

**Subsidised parking**

**Team events**

**Attractive employee discounts

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