Marketing Manager

2 weeks ago


Macquarie Park, Australia Spark Full time

Operating Company: Spark
Location: Macquarie Park,New South Wales,AU
Date Posted: May 29, 2025
Req Number: R5023215

Responsibilities will include supporting the global marketing plan, downstream commercial strategies and tactics, new product launch execution, outbound marketing content and innovative business solutions to address emerging market trends.

**Job Requirements**:

- Define and capture data for consumer and B2B value prop positioning competitive strategy, and promotion to maximize market share and profitability.
- Execute annual global brand plan to include new product launch, digital marketing, lead generation campaigns, advertising, and promotion strategy.
- Execute strategies and participates in market research and VOC events to maximize product effectiveness in the market.
- Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, utilizing and feeding data into CRM, and launching a rewards program).
- Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers base buying decisions.
- Lead events and rollout of the global marketing strategy in region.
- Implement tools and solutions to grow referrals for Spark and Ormco products

**Operating Company**:
Spark

The Spark Clear Aligner System is manufactured by Ormco, a global leader in innovative orthodontics products. Spark aligners are made with TruGEN, the latest innovation in clear aligner material. In the same way that Spark is designed to give orthodontists more control and flexibility, our careers are designed to give you more control and flexibility. Working at the intersection of technology and patient needs, you’ll be positioned to drive disruptive thinking and spark your career.


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