Marketing and Digital Performance Manager

**Brighter Futures Start here**

As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices - it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

**Join the team**

We are seeking an innovative Marketing & Digital Performance Manager to join our progressive team. The role reports to the Head of Customer Data Strategy and Analytics and is responsible for establishing how marketing and online digital activity is analysed and reported. This is a new role offering the opportunity to design and deliver the reporting framework to ensure the effective management and optimisation of marketing/online activities.

You will be an exceptional communicator with a natural ability to proactively manage multiple cross functional stakeholders and influence decisions on our marketing spend.

**What you’ll be doing**- Optimising Kmart’s marketing spend, direct marketing and personalisation activities efforts to drive a greater return on investment and providing us with a more robust view our channel performance- Developing and implementing a framework, process and toolset for measuring and optimising marketing and online digital activity, across paid, owned and earned channels- Working closely with partners in technology and data to define the set of technical capabilities that are required and drive the requirements, phasing, and subsequent delivery of those technical capabilities- Working cross functionally and with external partners to ensure targets are defined for Campaigns and key Activities, and effective benchmarks established- Ensuring robust measurement plans are set up for digital media, social marketing, digital commerce, and retail/shopper marketing campaigns- Supporting the marketing teams in understand campaign results and driving optimisation decision making via a trusted partner relationship

**To be successful in this team you will have**:
- Considerable experience in Marketing & Online CX measurement, across digital and non-digital channels- Experience in developing and managing measurement & optimisation frameworks- Experience with Marketing Data management platforms and tools (Google, Adobe etc)- Experience in the definition and use of 1st party customer data for marketing campaign execution and reporting- Expertise in Analytical modelling, including Mix Models and Attribution Models- Expertise in the measurement of personalisation use cases in digital channels- Extensive experience with structured & unstructured data- Strong cross functional stakeholder management and ability to influence decision making- Strong presentation, influencing and communication skills

**Benefits we’ll offer you**:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy- A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks- A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers- We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program- Free onsite parking when you're required to come into the office- We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances- A dynamic learning and support program- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor- In-house café that serves breakfast, lunch and includes a collaborative space to work in- Reflection room, space for prayer, meditation, or time for yourself- Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes- Regular product sample sales with tonnes of discounted items to purchase- Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement- Great career opportunities across the broader Wesfarmers Group

**We’re here to make everyday living brighter**

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communiti