Segment Marketing Manager

Overview:
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

**Responsibilities**:
**Job Summary**:
**Key Responsibilities**:

- ** Market Expansion Strategy**:Develop and implement go-to-market strategies tailored to the Energy sector and new market opportunities with an initial focus on Australia, focusing on customer acquisition, engagement, and brand positioning.
- ** Strategic Commercial Planning**: Develop and implement long-term commercial strategies to ensure sustainable business growth and profitability.
- ** Customer & Market Insights**: Conduct in-depth market research to understand customer behaviors, competitive landscapes, and economic trends to inform marketing decisions.
- ** Brand Building & Awareness**: Localize global brand initiatives to ensure relevance, resonance, and impact within each emerging market.
- ** Regional Product Focus**: Lead marketing initiatives for** Fire Service Products,** ensuring strong market positioning and adoption across Industrial and Fire Service segments.
- ** Promote Platforms & Solutions**: Drive value-centric selling approach by emphasizing core product platforms, connected solutions, and service offerings to differentiate MSA’s portfolio.
- ** Cross-functional Collaboration**: Work closely with sales, product, channels, marcom and finance teams to align marketing efforts with business objectives and growth targets.
- ** Business Performance Monitoring**: Define and track clear Key Performance Indicators (KPIs) to measure success, analyze results, and adjust tactics or initiatives as needed to improve performance.
- ** Innovation & Competitive Positioning**: Continuously assess the competitive landscape and leverage insights to refine value propositions, pricing, and messaging.
- ** Execution & Agility**: Implement, test, and iterate marketing strategies, optimizing resource allocation for maximum impact, utilizing the **MSA Business System Principles**.

**Market Priorities**:
**Emerging markets**: Utilities, Renewable Energy, and other high-growth sectors as identified

Qualifications:
**Experience (required)**:

- Minimum five (5) years of experience in B2B marketing, with a focus on **industrial safety, energy markets, or respiratory protection products**.
- Proven ability to **develop and execute market expansion strategies** in competitive and regulated industries.
- Proven track record of launching and scaling marketing initiatives in diverse global regions.
- Experience of managing product lines from support through to upskilling and outbound marketing to target market segments
- Profile: analytical, business insight and entrepreneurship
- Demonstrated ability to work effectively with technical products in a collaborative environment.
- Exemplary communication, organizational, critical thinking, strategy development and project management skills.
- Proven ability to acquire and understand customer needs and to translate those needs into differential product solutions
- Results-oriented, creative to find solutions

**Experience (preferred)**:

- Knowledge of technical products, standards and regulations of the safety industry
- Product line management experience (industrial, cloud-based technology)
- Knowledge and understanding of channel business, and project-based business in the Oil & Gas, Petrochemical and Chemical, and Mining segments
- Technical sales process and/or customer-facing role experience
- Ability to understand evolving technology as a source for customer solutions and competitive advantage.
- Ability to enthusiastically communicate MSA’s vision and strategy.
- SAP ECC experience, Power BI
- MS Office management & Excel proficiency

**Education**:

- Bachelor’s degree in Marketing, Engineering
- Project management, strategic planning, value proposition generation
- Fluent in English