Marketing Manager

About the Hikvision

Hikvision is a world-leading IoT solution provider with video as its core competency. Featuring an extensive and highly skilled R&D workforce, Hikvision manufactures a full suite of comprehensive products and solutions for a broad range of vertical markets.

Hikvision has established one of the most extensive marketing networks in the industry, comprising 80 overseas regional subsidiaries, to ensure quick responses to the needs of customers, users and partners.

Since its establishment in 2013, Hikvision Australia has developed its business with a fast pace, achieved a good market share and successfully built up its brand recognition in the Australian security industry.

About the Role:

We are seeking an experienced and driven Marketing Manager to lead and grow our marketing function in Australia and New Zealand. This role will focus on building a strong brand presence, enhancing marketing efficiency through process establishment, and fostering collaboration within the team and across departments.

The ideal candidate will bring both strategic vision and hands-on execution skills to strengthen our B2B brand positioning, support sales activities, and ensure marketing excellence in alignment with regional goals.

Key Responsibilities

1.
Process Setup & Team Collaboration

• Establish standardised marketing processes and reporting systems to improve efficiency and consistency.
• Enhance cross-functional collaboration between marketing, sales, and product teams to align business goals.
• Lead and develop the marketing team, fostering a proactive, creative, and accountable culture.
• Work with distributor partners to create and execute co-marketing plans with aligned support.

2.
Brand, PR & Communications

• Develop and execute brand and communication strategies to enhance corporate visibility and reputation.
• Manage PR and media relations, including press releases, corporate communications, and crisis response.
• Build partnerships with media, industry associations, and key stakeholders to strengthen brand credibility.
• Ensure consistent brand messaging across all communications and support ESG or CSR2.

3. Content & Digital Marketing

• Oversee development of marketing content, including brochures, social media, newsletters, and product videos.
• Manage digital presence – including website content, SEO, social channels, and paid media campaigns.
• Work closely with agency partners to plan and optimise online advertising performance.

4. Events & Campaigns

• Plan and execute trade shows, partner events, and marketing campaigns (e.g. HikTech Star).
• Design and implementation of marketing promotion plans for target industries
• Ensure all campaigns reflect brand identity and deliver measurable impact.

5. Budget & Reporting

• Manage the marketing budget, including expense tracking, forecasting, and vendor payments.
• Evaluate ROI across different marketing channels and provide regular performance reports.
• Ensure transparency and efficiency in financial and operational processes.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 3 years of marketing experience, preferably in B2B or technology sectors.
• Strong background in brand marketing and campaign management.
• Proven ability to build processes, lead teams, and manage multiple projects simultaneously.
• Excellent communication, leadership, and stakeholder management skills.
• Proficient in English & Mandarin.
• Familiar with digital marketing tools, social platforms, and agency collaboration.

Preferred Skills

• Experience in the security, ICT, or electronics industries.
• Strong analytical mindset and data-driven decision-making skills.
• Balance between strategic thinking and hands-on execution.