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CRM Manager
2 weeks ago
Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.
As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.
We are growing our team based at our Burleigh Heads office and are looking for talented individuals to join the Princess Polly team. Think you can help us in our journey of becoming the best online shopping destination like...ever? If you're a motivated team player that's obsessed with all-things fashion and pop culture, we'd love to hear from you.
Join our dynamic team as a CRM Manager In this role you will own the customer journey in channels including; E-Mail, SMS, App, Referral, Reviews, Rewards, UGC and notifications to make sure the right message is going to the right customer at the right time.
Your mission is to generate profitable revenue growth, increase customer satisfaction, increase retention, increase customer lifetime value and enhance customer loyalty.
WHAT DOES SUCCESS LOOK LIKE AS OUR CRM MANAGER:
- You will manage and oversee the implementation of new automated and transactional SMS campaigns and flows
- Reviewing and optimising our current app
- and browser push strategy, you will increase revenue and conversion rate
- You will oversee and manage the CRM marketing & performance calendar and partner with leaders to plot daily marketing messages and stories that are consistent, timely and relevant
- Creating a testing framework, you will partner with our Performance Marketing Analyst on A/B test set up & reporting
- You will take ownership of CLTV, conversion rate, retention and reactivation optimisation
- Partnering with our Global Performance Director, you will implement wins, learnings, new technologies and best practices to help grow the business
SKILLS & EXPERIENCE:
- Minimum of 3 years experience in a similar CRM role - either in-house or agency-side, ideally with experience in ecommerce
- Expertise in CRM tools, including workflows, custom functions, reports, and dashboards
- Strong attention to detail and passion for creating great customer experiences
- Solid understanding of consumer metrics and eCommerce
- Experience working and collaborating with a variety of internal and external stakeholders
- A passion for the end-to-end customer journey and using data to eliminate roadblocks and identify opportunities
- Strong project management skills, including the ability to prioritize tasks and meet deadlines.
- Strong aptitude for analysing data, identifying trends, and using those insights to highlight opportunities/weaknesses
- Innovative thinker and a collaborative team player
- Passion for keeping up to date with latest CRM trends
- Experience managing and pacing budgets
- We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.
Competitive salary package.
- Exceptional employee discount program.
- A stunning newly renovated office in beautiful Burleigh Heads;
- Work as part of a team of dedicated individuals focused on doing their best each day.
- Flexible working arrangements.
- Staff social activities.
- Monthly birthday celebrations.
Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business.
Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
**#PrincessPolly #PursueYourPassion #PrincessPollyCareers
