Digital Content

2 weeks ago

Burleigh Heads, Australia Grace Loves Lace Full time

Since our founding in 2011, _Grace Loves Lace_ has revolutionised the bridal industry, redefining what it means to be a modern bride. Launching as a visionary e-commerce-only brand, we embraced bold innovation - and it transformed the industry Today, we’ve expanded our reach across four continents, with 26 stunning global boutiques, shipping to over 80 countries, and establishing a strong global wholesale presence.

At the heart of it all is our global Head Office in Burleigh Heads on the Gold Coast - a creative hub where innovation meets excellence. We're now seeking an experienced **Digital Content & CRM Specialist** to join our Marketing team

**About the Role**:

- In conjunction with the Head of Digital, develop and optimize the CRM and EDM strategy
- Manage database integration, personalization, and lead capture
- Analyze & improve campaign performance through A/B testing and reporting

**Content**
- Provide innovative ideas to create engaging content
- Assist with graphic design including print and digital sales and advertising collateral, marketing and social media collateral, and internal company collateral
- Ensure brand consistency across marketing channels
- Support photoshoots, brand activations, and events

**Marketing & Strategy**
- Research and develop growth strategies with leadership
- Assist in executing marketing plans for product & showroom launches
- Conduct market and competitor analysis to inform strategy

**Reporting & Analytics**
- Compile monthly reports on platform performance and prepare tactics in response to the data

**Experience & Skills Required**:

- Bachelor’s degree in business/Marketing
- Understanding and basic skills in HTML and CSS
- Experience in CRM database management, integrations, and customer journey planning
- Ability to multi-task in a fast-paced environment, prioritise workload and work with accuracy and speed to meet daily goals and deadlines
- Demonstrates effective time management and organisational skills
- A high attention to detail with impeccable written and oral communication skills is essential
- Strong analytical skills and data driven decision making with knowledge of EDM metrics and analysis
- Ability to work independently or collaboratively within a team environment
- Passionate about delivering an outstanding customer journey
- Intermediate to advanced skills in Microsoft Office Suite, Shopify Plus ,Adobe Suite
- Advanced skills using Klaviyo and Google Analytics
- Experience with fashion/retail environment in a similar role is advantageous
- Alignment with the Grace Loves Lace Mission and Values

**Our Benefits**:

- Substantial product discounts of 30% to 50% for yourself, your direct family, and friends.
- Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers
- Take advantage of Car Novated Leasing/Salary Packaging options through Flare
- WFH options available (1 day per week)
- Join a highly passionate team within an international business
- Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment.

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