Chief Marketing Officer Bedford Group

2 weeks ago

Adelaide Region SA, Australia Hender Consulting Full time

For over 75 years Bedford Group has been the employer of choice for people with disability in South Australia. Bedford is now embarking on an exciting strategic shift through significant capital investment to create new jobs, new facilities, new accommodation and new experiences to allow people with disability to live the life they choose. With a turnover of over $90m and staff and supported employees of around 1,500, Bedford is the second largest employer for people with disability in Australia, providing a range of services and support across 17 SA sites. A recent structural change has created two new key C-Suite roles reporting directly to the CEO.

As a member of the Executive Team the CMO balances both strategic and operational responsibility through the brand and marketing functions. Working to build the marketing capabilities, brands and a marketing strategy that will drive the transition from dependence to independence within the client cohort and associated audience thereby delivering the long-term sustainability of Bedford as a Social Enterprise. Key areas of responsibility include:

- agree the brand values with the Board and Executive and agree Brand promises with key stakeholder groups, Executive and General Managers;
- develop an overarching brand strategy execution plan incorporating content development plan, brand marketing plan, digital marketing plan and value propositions both internally and externally;
- develop and manage key stakeholder communications both internally and externally, working with media advisors to build the Bedford brand in SA;
- develop marketing capability and drive alignment across the business acting as the key point of reference and strategic marketing leadership for the group.

An attractive executive remuneration package will be offered to secure a high calibre appointee to this trusted and highly respected organisation making a genuine difference in the community.

**For a confidential discussion, please call (08) 8100 8827.

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