Marketing Specialist

4 days ago

Clayton, Australia Coffee Machine Warehouse Full time

**Job Title**: Marketing Specialist
**Company**: Global Coffee Emporium Pty Ltd
**Location**: Clayton, Victoria
**Salary Range**: $70,000 - $95,000 per annum (based on experience)
**Employment Type**: Full-Time | Permanent

**Qualifications**: Relevant qualifications required

**About Us**

At **Global Coffee Emporium Pty Ltd**, we’re passionate about delivering premium coffee experiences across Australia. As a growing leader in the food and beverage sector, we combine quality, innovation, and community to offer unforgettable coffee moments.

We’re currently seeking a **creative and results-driven Marketing Specialist** to join our team in Clayton, Victoria. This role is ideal for a marketing professional eager to make an impact in a dynamic, brand-focused environment.

**Key Responsibilities**

**Marketing Strategy & Campaign Development**
- Plan and execute marketing campaigns that promote our coffee products, in-store experiences, and online presence
- Ensure alignment with overall brand and sales objectives

**Brand Strategy & Strategic Input**
- Advise senior management on marketing strategies to enhance brand recognition, customer loyalty, and competitive positioning

**Campaign Coordination**
- Oversee end-to-end campaign execution across print, digital, social, and in-store channels
- Coordinate content creation, design briefing, media buying, and promotions

**Customer Insights & Data Analysis**
- Analyze sales data, customer behaviour, and market trends to develop targeted marketing initiatives

**Trend Forecasting & Opportunity Identification**
- Monitor industry trends, lifestyle movements, and competitor activity to identify new marketing and product opportunities

**Market Research & Product Promotion**
- Conduct market research to support the development and promotion of current and upcoming coffee products

**Brand Development & Growth**
- Develop initiatives that strengthen our market position, attract new customers, and support business expansion

**Multi-Channel Marketing Management**

**Qualifications and Experience**
- Minimum **1 year of marketing experience** (required)
- Qualification in **marketing, communications, business**, or a related field
- Strong skills in campaign development, content strategy, and digital marketing
- Experience with data-driven decision-making and market analysis
- Excellent communication and collaboration skills
- Ability to manage multiple projects in a fast-paced environment

**Why Join Us?**

At **Global Coffee Emporium**, you’ll join a forward-thinking, energetic team that values creativity, collaboration, and quality. We offer a supportive and engaging work culture with genuine opportunities to grow professionally and help shape the future of our brand.

**To Apply**:
Pay: $70,000.00 - $95,000.00 per year

**Benefits**:

- Employee discount

Work Location: In person

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