Head of Digital

3 days ago

Brisbane, Australia Beginning Boutique Full time

**Careers**:
Beginning Boutique is looking for some amazing people to join the team.

HEAD OF DIGITAL - DRIVE GROWTH & INNOVATION

Are you a strategic and results-driven **digital leader** looking to take your career to the next level? Beginning Boutique is seeking a **Head of Digital** to spearhead our digital transformation, optimize performance across key revenue-driving channels, and lead our digital strategy for sustained growth.
At Beginning Boutique, we're more than just an online fashion retailer - we're a **fast-growing global brand** delivering trend-driven styles with an exceptional customer experience. As our **Head of Digital**, you’ll play a pivotal role in shaping the future of our digital ecosystem, driving revenue, and leading innovation. If you’re passionate about **eCommerce, paid media, data-driven strategy, and digital leadership**, this is the role for you

**Location: Brisbane, Australia**

**What You’ll Be Doing**:

- Drive revenue growth from key digital channels, including Paid Media, CRM, SEO, and Conversion Rate Optimization.
- Develop and execute a high-impact digital strategy that aligns with business goals and scales our digital presence.
- Oversee and manage all paid advertising campaigns, ensuring profitable growth across Google Ads, Meta, TikTok, and other paid channels.
- Optimize campaign structure, ad creative, targeting, and bidding strategies to drive efficient acquisition and ROAS.
- Lead the optimization of our eCommerce tech stack, ensuring seamless system integrations and scalability.
- Oversee conversion rate optimization (CRO) through strategic UX/UI improvements, A/B testing, and personalization.
- Own the customer-facing digital experience, with a strong focus on CRM and loyalty programs, ensuring a seamless, engaging, and personalized online journey that drives customer retention and lifetime value.
- Lead and mentor a team of digital experts, developers, and eCommerce professionals to execute best-in-class digital initiatives.
- Analyze performance metrics to drive data-driven decisions and improve customer acquisition, retention, and LTV.
- Lead digital transformation projects, ensuring innovation and technical advancements.
- Manage key budgeting, forecasting, and ROI strategies to ensure sustainable digital growth.

**What We’re Looking For**:

- **7+ years of experience** in senior digital, eCommerce, or technology leadership roles.
- Strong background in **Paid Media management, eCommerce platforms (Shopify Plus preferred), system integrations, and automation.**:

- Proven track record of **scaling digital revenue** and improving conversion rates.
- Expertise in **SEO, CRM, Paid Media, and digital analytics** to drive performance improvements.
- Strong leadership and people management skills - able to mentor, develop, and grow a high-performing team.
- Data-driven mindset with proficiency in **Google Analytics, A/B testing, and performance optimization tools.**:

- Exceptional problem-solving, strategic thinking, and cross-functional collaboration skills.

**Why You’ll Love Working Here**:

- **Industry-leading discount**: 60% off Beginning Boutique products.
- **High-impact role**: Take ownership of the digital strategy and drive measurable growth.
- **International exposure**: Be part of a brand with a global reach.
- **Fast-paced & collaborative culture**: Work with a team of passionate, innovative professionals.
- **Opportunities for growth**: Be part of an ambitious company that values learning, innovation, and leadership.

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