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Marketing Associate
2 weeks ago
Melbourne, Australia / Marketing / Full Time#
The Marketing Associate is someone who is both creative and analytical. Not afraid to roll up their sleeves when necessary, they’re a team player with proven success collaborating with enterprise sales and cross functional marketing teams. As a Marketing associate, you will strategize, plan, execute and measure integrated marketing campaigns that support sales objectives and deliver measurable pipeline and revenue growth.
**Responsibilities**#**:
- Make regular content contributions to the Unmand website to expand our content coverage
- Create contributions to the Unmand blog to drive leads via inbound traffic, but also to help tell the story of a flexible technology platform with many use cases
- Create contributions to demand generation-based offers, to include writing content, formatting documents and materials, and researching new topics
- Track and measure event marketing effectiveness and ROI
- Identify, recommend and implement lead-gen activities for targeted audiences
**Qualifications**#**:
- Strong verbal and written communication skills
- 1-2 years experience in content marketing for Business to Business SaaS
- Organized by nature, with the ability to prioritize and multitask under tight deadlines
- Experience working with Google Analytics to analyze visitor and traffic patterns
- Experience using SEO tools (Ahrefs, Moz, etc.) a plus
- Ability to travel to events as necessary. (when in-person events resume)
