Digital Marketing Associate

2 days ago

Melbourne, Australia Paxus Full time

The Digital Marketing Associate - SEM and Mobile Acquisition role is a dynamic and exciting role that supports the delivery of Paid Search and Mobile Marketing activity (acquisition).
- Reporting to the Marketing Operations Manager, this role sits within the Jora marketing department and is responsible for the implementation, optimisation and day-to-day management of in-house search and Mobile app marketing activity (SEM, UAC, Apple Search ads, Branch and ASO).

**Key Responsibilities**
- Contribute and evolve the company' Mobile App marketing & paid search strategy across 22 countries (4 Brands).
- Oversee and optimize spend across Paid Search and Mobile App Channels to meet or exceed monthly KPIs and Contribute to the company OKRs.
- Optimisations across paid search channels through data analysis to improve the performance of all activities.
- Manage and evolve an analytics capability and reporting framework for the campaigns using appropriate analytics tools.
- Contribute to paid search and Mobile dashboards and identify insights to communicate and act on findings.
- Monitor and report on competitor activity in paid search and Mobile adoption (paid and Organic).
- Be willing to change priorities and work in an agile manner in supporting the growth of the Organisation

**Essential Qualifications, Skills and Experience**
- 1 -3 years ofMobile app marketing experience
- Outcome-focussed, with attention to detail, sound prioritisation skills and the ability to make data-based decisions and recommendations, while clearly communicating such in a well-structured fashion.
- Excellent analytical skills, and the ability to generate insights and make data-based decisions and recommendations from campaign data (if you are not excited about numbers and spreadsheets, this job is not for you).
- Demonstrable experience with Google Ads (running campaigns with sizeable budgets), Google Analytics, Data.ai (former AppAnnie), and Branch (Journeys and Ad attribution) platforms.
- Proven creative thinking and execution of effective marketing and advertising campaigns/strategies.
- Highly collaborative and able to work cross-functionally within other teams. - Ability to respectfully challenge the status-quo.
- Can listen and learn from others.

**Some Perks**:

- Employee Share Purchase Plan
- Flexible leave offerings, including opportunities to purchase additional leave.
- Support for parents with 14 weeks paid primary carers leave

**Job Types**: Full-time, Permanent

Pay: $80,000.00 - $90,000.00 per year

Schedule:

- 8 hour shift

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