Brand Marketing Lead

**The Role**:
The Marketing Lead’s primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for respiratory vaccines in the Australian market. This individual works closely with the global brand marketing teams, external agencies/partners, internal support functions and executive leadership to manage all phases of execution for integrated multi-channel plans. The Marketing Lead also plays a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.

**Here’s What You’ll Do**:
Be the strategic brand expert who drives Moderna’s commercial brand strategy within Australia, with a specific focus on the Respiratory Vaccines Franchise (COVID-19, flu and RSV).

Shape the key elements and KPIs that define Moderna’s position as a leader in the Australian vaccines market, working closely with the Country Manager, Country Leadership team and the global brand teams.

Participate in COVID Taskforce meetings with the DoH, and liaise with DoH on COVID administration strategies.

Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.

Working with the global brand team, lead Australian implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.

Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal and Regulatory requirements.

Provide tactical execution for brand plan and launch excellence for both non-branded Direct to Consumer (DTC) and HCP (Healthcare Professional) marketing and education

Oversee various projects from start to execution and aligning/negotiating with external agencies/partners

Oversee conference attendance and presence at key scientific/ Pharmacy meetings

Own the Promotional Materials Review (PMRT) process and participate in review committee

Should have experience and a good understanding of promo and regulatory guidelines for biotech and pharma.

Execute on Digital social channel/MCM responsibilities

Manage and multitask through different workstreams and channels

**Here’s What You’ll Bring to the Table**:
Bachelor’s Degree and 10+ years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles. Understanding of and strong interest in vaccines/infectious disease

Demonstrated experience using innovative digital channels and platforms for communications.

Savvy and comfortable making recommendations using different digital channels and platforms

Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing, strong writing skills

Proven ability and hands-on experience navigating complex product communications issues

Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks

Thinks strategically, prioritizes effectively and delivers high-impact results

Exceptional project management experience, including managing several programs/ projects simultaneously and overseeing delivery through agencies/partners

Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives

Collaborative leadership skills to influence without authority and work effectively with senior leadership

Ability to take initiative and work independently and is comfortable with ambiguity

Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner

Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization

A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills

Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company’s position internally and externally

Pragmatic and willing to drive and support change

Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions

Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.

We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:
Quality healthcare and insurance benefits
Lifestyle Spending Accounts to create your own pathway to well-being
Free premium access to fitness