Associate Director, PR Campaigns and Events

**Associate Director, PR Campaigns and Events**
- Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
- Clerk Grade 11/12 position with a salary range $145,378 - $168,130 per annum plus superannuation
- Ongoing role located in The Rocks, Sydney

**About the role**

Join Destination NSW as the Associate Director, PR Campaigns and Events and lead the creation of impactful public relations strategies that showcase the best of Sydney and NSW. In this dynamic role, you will spearhead PR campaigns, media relations, influencer outreach, and promotional activities to drive awareness and visitation to our vibrant destinations and events. Overseeing a high-performing team, you will foster collaboration and innovation to deliver exceptional results across domestic and international markets. Your expertise will shape strategic initiatives, elevate our brand, and contribute to achieving the Visitor Economy Strategy targets.

**About Destination NSW**

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

**About You**

You are a seasoned public relations professional with extensive experience in media strategy, issues management, and stakeholder engagement within the tourism and travel industry. You bring strong knowledge of Australia’s tourism market and a proven ability to secure impactful media coverage both domestically and internationally. With established professional networks and a strategic mindset, you excel at identifying unique opportunities to elevate media profiles and create compelling public relations campaigns. Your collaborative approach and experience navigating complex stakeholder environments make you adept at balancing priorities and delivering results in politically sensitive contexts. A tertiary qualification in communications or equivalent expertise is essential for this role.

To learn more about the role, please click here to download the role description.

**How to Apply**

**Closing Date**: Wednesday 22 January 2025 [10.00AM]

**Working at the Department of Creative Industries, Tourism, Hospitality and Sport**

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

- Create social and economic opportunities for the state
- Support the creation of jobs across the creative, visitor and night-time economies
- Prioritise First Nations artists, stories and culture
- Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
- Drive visitation through events, campaigns and visitor experience development
- Activate our night-time and creative economies to unlock unique precincts and community spaces
- Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
- Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.
- A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months._