Social Media

**Work options**: Hybrid
- Growing ASX retailer with genuine career progression opportunities
- Hybrid work/life balance - 2 days from home, & free onsite parking for office days
- Store Discounts, Paid Parental Leave, Novated Leasing, EAP

**Creative New Role**

This Content & Social Media Lead will be joining the Baby Bunting Team to further build our brand and engage with our customers through the development and implementation of the Baby Bunting Content and Organic Social Strategy.

Reporting to the Group Marketing Manager, the Content & Social Lead is a creative, passionate and organised self-starter who is responsible for the development of the annual Content Plan, and the execution of brand, product and category content and stories that aligns to the Baby Bunting brand, tone of voice and meets customer and commercial objectives.

Content and Social play a significant role in the education and engagement of the Baby Bunting customer, and hence this is a pivotal role in the expression of the brand and the acquisition and retention of customers.

**Key deliverables**:

- Ownership of all Organic social media channels including Instagram, Facebook, TikTok and LinkedIn.
- Develop and implement the annual Content Strategy and amplify across a range of channels to enhance Baby Bunting's brand awareness and drive customer acquisition, engagement of product, brand and campaign content, and retain customers.
- Work with the internal and external creative teams to lead the creation of engaging and original content
- Monitor social media trends and insights to identify trends and opportunities for improvement
- Collaborate with the marketing campaign team to ensure content alignment with overall business and sales objectives.
- Ensure brand voice and messaging consistency across all content and platforms and adhere to SEO best practice for written content.
- Create an influencer strategy and implement influencer partnerships to expand reach and engagement.

**About you**:
Reporting to the Group Marketing Manager, we are looking for someone with experience across both planning and development of Content and Social Media who has worked in a retail or agency environment.
- Bachelors Degree in Marketing, Business, Communications or Journalism
- Proven social media experience in an agency or retailer, with experience leading and executing content and social strategies.
- Knowledge of Meta, TikTok, Pinterest and other social platforms, in addition to experience in Paid Performance marketing, specifically across Meta.
- Copywriting and SEO experience
- PR Experience advantageous
- Strong planning, organisational and project management skills, with the ability to articulate and influence key stakeholders.

**About us**:
Baby Bunting (ASX:BBN) is a purpose-led organisation which is experiencing an exciting period of growth, just over half-way through its store rollout (with more than 70 stores and a continuously growing network in Australia and New Zealand) and significant investment in transformation.

**You will also be rewarded with benefits like these**:

- Flexible working arrangement, work 2 days from home.
- Amazing team discounts
- Modern Support Centre with free onsite parking, team member hub, full kitchen amenities, Parental room, Religious room, Wellbeing room, Basketball court, BBQ area and outdoor Table Tennis.
- Paid parental Leave
- Novated lease options available
- Employee Assistance Program
- A work environment that is highly collaborative, inclusive, and progressive.

**Does this sound like the right role for you?**

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**Please note**
- Due to the intimate and personal nature of our work, successful applicants will need to undergo a National Police Criminal History check.