Brand Manager

1 week ago

Melbourne, Victoria, Australia Asahi Group Holdings Full time $90,000 - $120,000 per year

You'll be joining a passionate team that's serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated. This is your chance to help write the next chapter.

  • Job No: 502991
  • Work Type: Permanent - Full Time
  • Location: Melbourne
  • Categories: Marketing

Your Impact

At Mountain Goat, we've been pioneering trends since always up to something and proudly embedded in Melbourne's creative spirit. Meanwhile, Green Beacon brings that same passion for craft to the Sunshine State, balancing quality with sessionability and a distinctly local feel.

You'll be joining a passionate team that's serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated.

Now, we're looking for a Brand Manager to take the reins across both brands, bringing campaigns to life and connecting with drinkers in authentic, meaningful ways. This is your chance to help write the next chapter.

Key Accountabilities

  • Own the day-to-day brand management of both brands to drive visibility and brand salience in market
  • Lead integrated marketing campaigns and guide agency partners across creative, media, and strategy
  • Bring sponsorships and events to life, creating high-impact, culturally relevant moments
  • Support NPD and portfolio work, including the gate process and product lifecycle planning
  • Support digital strategy across social, eComm, and owned platforms in collaboration with Assistant Brand Manager
  • Collaborate cross-functionally with internal teams including trade marketing, insights, innovation and sales
  • Track brand health and campaign performance, using insights to inform future planning and investment

About You

  • Proven experience in brand management, ideally in FMCG or alcoholic beverages
  • Strong executional skills across campaign management, digital, and sponsorships
  • Experience managing creative and media agencies, with a sharp eye for messaging and tone
  • Ability to work across multiple workstreams in an agile team environment
  • A proactive, adaptable mindset — confident navigating change and building structure in a fast-paced setting
  • Strong communication and collaboration skills, with experience working cross-functionally

  • Bonus: experience in NPD or portfolio management, or exposure to the gate process

  • Advertised: 13 August 2025 AEST

  • Applications close: 27 August 2025 AEST

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