Digital Analytics Specialist

Help define our data layer and schema management-
- 12-month Contract role based in Melbourne

We're REA

With bold and ambitious goals,- REA Group

is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in- Australia’s “Top 5” Best Workplaces

two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in
- This role sits within the Personalisation and Privacy tribe, one of the Tribes which sits within the Consumer Group. The Consumer Group’s mandate is to be the number one destination for Australian property and real estate through having the most engaging and best real estate and property experience. The Personalisation and Privacy Tribe supports and develops much of our marketing technology stack and platforms, and a privacy first user experience which underpins REA’s revenue, product growth and world class user experience.

What the role is all about- Tag Manager implementations-
- Analytics implementations, primarily Adobe Analytics, Google Analytics and Snowplow, but others as required (e.g. Nielsen, Ipsos etc)-
- Defining our data layer and schema managementYou will need to engage consultatively with many different teams and stakeholders across Product, Tech/Delivery and Digital/Analyst teams, who require guidance in collecting and utilising our audience and clickstream data effectively. To do this you’ll be responsible for:
- Eliciting or coordinating detailed data capture requirements from various stakeholders across REA.-
- Supporting teams in the use of TealiumiQ and ensuring the data layer definition and tag management process is well understood by stakeholders.-
- Scoping and documenting impacts of tracking implementations and schema changes on downstream data products.-
- Translating REA data layer definitions into analytics endpoint required formats.-
- Implementing tagging logic and data collection configuration via TealiumiQ interface and custom JavaScript.-
- Using your analytical and technical skills to support resolution of data collection and quality issues in development, staging and production environments.-
- Using your technical analytics development skills to enhance our stack or solve technical challenges.-
- Using your analyst skills to find solutions to problems using our data platforms and analytics.-
- Supporting new tag deployments, tracking and data collection methods across our digital experiences.Who we’re looking for- Good practical knowledge and hands on experience of digital analytics implementations across web and app technologies and architecture- Prior experience working with any of: TealiumIQ (any TMS), Adobe Analytics and/or Google Analytics products or tech stacks- A passion for data and how it can be used to solve real problems.- Knowledge of programming, system design, and database concepts.- A good general understanding of the Martech eco system is also preferred.- Strong analytical skills, including ability to interpret complex business needs and translate into requirements and data specifications for technical solutions.- Demonstrated experience in workshop facilitation and requirements elicitation techniques.- Ability to converse with technical and non-technical people at all levels of the organisation.- Effective time management and prioritisation.- Ability to work productively and autonomously in a fast paced environment.- Pedantic attention to detail as it relates to data and software development.

The REA experience
- The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our- Perks & Benefits

include:
- A hybrid and flexible approach to working- Flexible leave options including, birthday leave and purchase additional leave- Flexible parental leave offering for primary and secondary carers- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity- Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion
- We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood
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