Digital Operations Specialist

Locafy is a global SaaS technology company providing powerful, low-cost, fully automated online search marketing products that deliver high-ranking digital properties to our clients. We deal directly with small businesses, large enterprises, resellers, partners, and marketplaces. Using our patented technology, in a short period of time, our business clients benefit from increased online visibility that directly impacts their search traffic, sales leads, and customer interactions. Cutting-edge technology, impressive results, and a company poised for enormous growth.

As a Digital Operations Specialist, you are responsible for the fulfilment of content and production orders for Locafy’s core products including Web Content Optimisation, Social and GMB Posting, GMB listing management and Directory Listing management for internal and external clients. The position requires a digital marketing and content expert who is self-motivated, enjoys creative freedom, and is ready to make a difference. This role provides a great opportunity to take your digital marketing knowledge and career to the next level.

**Are you the next Locafy Digital Ops All-Star?
Are you passionate about:
**Showing** **Initiative** loves solving problems end to end, ensures communication loops are closed and the customer always understands what to do next.

**Creating Delightful Experiences, **through empathetic listening and understanding our customer's needs so we can help them have a great service experience, every day.

**Always Learning**, believes if we are no longer learning we are no longer living, always wanting to understand through doing, growing and learning together in a team environment.

**Responsibilities**:

- Collecting, curating and creating customer content for use on websites, GMB listings and posts, Facebook pages and posts, and Business listings
- Managing and responding to reviews on behalf of Locafy’s customers
- Conduct SEO audits (on-page and off-page) and provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Maintenance of Google My Business listings including verification process and proactively ensuring listings are kept up-to-date
- Auditing and Integrating SEO content into websites, GMB and Directory listings.
- Collecting, curating and optimising images for websites and social posting.
- Testing website functionality and suitability across devices i.e. desktop, mobile, tablet.
- Integrating 3rd party website addons (reviews, messaging, chat) where necessary.
- Ensuring website design and functionality meets client needs.
- Ensuring websites are simple for clients to self-update content.
- Working with clients to incorporate brand elements and relevant information into the website.
- Providing internal support and external customer service throughout website builds and launch.
- Researching new website design patterns and principles.
- Collaborate with other staff members on projects, tasks or any other duty.
- Manage project scope, tasks, milestones and deadlines using relevant tools.
- Assist with general business operations as required.

Skills and Qualifications
- 3 years experience specifically in local SEO
- Demonstrated expertise in Google My Business Optimisation, Facebook Business and/or Reputation Management
- Basic HTML skills are considered an advantage
- Understanding of search engine algorithms and ranking methods
- Hands-on experience with SEO industry programs, such as Google Analytics and Google Search Console
- Relevant Industry Certifications: Digital Marketing Certifications, Google Partners Program etc.
- Organized and attentive to detail.
- Ability to read between the lines - know how to answer the questions not being asked and identify opportunities.
- Action-oriented with strong organizational, analytical and problem-solving skills.
- Track record of being curious, learning and growing in a dynamic team environment.

Base Salary: $50,000 - $60,000 per year

**Benefits**:
Flexible schedule

Stock options / Performance Rights

**Job Types**: Full-time, Permanent