Digital Marketing Strategist

Join the fun at Bloom Digital - where we’re not just a digital marketing agency, we’re a team of creative minds. We’re on the lookout for an experienced and skilled Digital Marketing Specialist/Strategist to continue growing our clients marketing to the next level

**About Us**

Based in Subiaco, we’re an organically obsessed award-winning agency. Our growth is wild, thanks to our obsession with delivering top-notch results to Perth businesses through customised branding, data-driven SEO and marketing campaigns, and awesome website development. At Bloom, we live by values that include care, attention to detail, and respect for each client and team member.

**What We Need**

Are you a results driven, tech-savvy person who tackles marketing campaigns effortlessly? Do you have experience with HubSpot, or other CRMs? Do you have a warm and effective communication style our clients will enjoy engaging with? We want you Bloom Digital is offering an exciting opportunity for a Digital Marketing Specialist/Strategist to join our team.

**Position Overview**

With at least three years of digital marketing experience under your belt, you will be supporting the management of a portfolio of monthly retainer clients. Ideally, you will have experience using HubSpot; either to create automated marketing and sales campaigns or just through day-to-day CRM management.

Your mission is to support with high-converting campaigns for our clients, through innovative and data driven PPC and organic platforms. You should have experience with tools such as Google Analytics, Google Search Console, SEMRush, Google Tag Manager and/or Google/Meta Ads platforms.

**What You’ll Do**
- Work with a number of client accounts, across a wide range of B2B and B2C industries
- Be involved in the management of all HubSpot clients, including onboarding and portal optimisations
- Oversee the management of Bloom’s own HubSpot portal, including sales pipeline and deal management
- Assist with Google Ads campaigns, including keyword research, ad copywriting, bid management, and performance tracking
- Support with the monthly reporting for all retainer clients, utilising software including Google Analytics, SEMRush, Google Search Console and other reporting tools
- Develop content for social media channels, social media posting, advertising and management
- Working cohesively and positively with the design, web development, SEO and account management departments to meet clients’ expectations
- Assist the SEO Campaign Manager to develop and execute effective SEO strategies to drive organic traffic and improve search engine rankings for our clients
- Conduct thorough keyword research and analysis to identify opportunities for website optimisation
- Optimise website content, including meta tags, headers, and URLs, to improve visibility and search engine indexing
- Perform on-page and off-page optimisation techniques, including high-relevance link building, to enhance website authority and domain credibility
- Monitor and analyse website performance using tools such as GA4 and Google Search Console, and provide actionable insights to improve digital marketing campaigns
- Conduct competitor analysis to identify trends and opportunities for campaign optimisation
- Stay updated with the latest industry trends, search engine algorithm changes, and best practices in SEO and Google Ads
- Coordinate the creation and delivery of eDM’s
- Research and monitor online activities and report any innovations of interest, concerns and ideas
- Creating monthly reports, templates and processes, and various admin tasks as required

**Who You Are**
- At least three years recent experience:

- In digital marketing and website content management
- Using HubSpot, or a different CRM (Salesforce, Pipedrive etc.)
- Managing Google & Bing Ads
- Managing Meta Ads & LinkedIn Ads
- Generating and interpreting data for reporting, including GA4, Google Ads, SEMRush etc.
- Some knowledge of SEO (we will also provide on the job training)
- Some knowledge of best practice UX/UI
- Highly proficient in Microsoft Office Programs and Google Suite
- Excellent analytical and problem-solving skills
- Strong written and verbal communication abilities
- Strong advertising copywriting abilities
- Ability to work independently and as part of a team
- Proactive attitude
- Sharp attention to detail
- Strong time management skills
- Ability to manage multiple projects and deadlines at a time, in a fast-paced environment

**++ Bonus Points if you have experience with**:

- SEO tools, such as Google Search Console and SEMrush
- Experience editing CMS’s, such as WordPress and Shopify

**What We’re Offering**
- A warm and welcoming workplace full of creatives who love what they do
- Competitive salary commensurate with experience
- Potential for career advancement and training opportunities
- Technical SEO training and development
- A supportive environment where passion is rewarded
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