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Digital Optimisation Specialist
3 weeks ago
ING, Australia’s most recommended bank for the 3rd year running is looking for a **Digital Optimisation Specialist** who is passionate, experienced and committed to maximising sales through our digital channels to join our organisation.
You’ll be conducting A/B testing and identifying ways optimise throughout the digital sales funnel. Also directing and sharing conversion optimisation and analytics best-practices with stakeholders across the wider group; cultivating a culture of results tracking, reporting and data-driven choices.
You’ll be doing day-to-day tracking, managing and optimising digital assets and campaigns on ING’s website and mobile app. You’ll also provide regular consultation to stakeholders regarding the online sales performance/s, delivery reporting, dashboards, insight and recommendations for improvement in these areas.
Ready to make an impact?
**What are you going to do? You will be**
- Owning the optimisation programme (A/B testing), including creation of test plans, approvals, executing tests and ensuring recommendations are implemented
- Assisting with and implementing best practice recommendations to improve ING’s visibility on search engines (SEO)
- Responding to ad hoc queries about traffic and user behaviour across digital channels
- Ensuring that digital data and insights are distributed to key stakeholders in the most effective medium and frequency - custom dashboards, reports, ad hoc analysis, monthly packs
- Working with stakeholders to show online sales performance, optimisation results, insight and recommendations
**What are we looking for? Someone who has**
- 2-3+ years of digital sales experience, including running A/B testing and optimisation activities
- 3+ years of digital analytics experience, using digital analytics tools to measure activity
- Strong Excel and numeracy skills
- Solid understanding of A/B testing and other digital optimisation techniques
- Experience with Adobe Marketing Cloud tools - Analytics, Workspace, Target
- Strong written and verbal communication skills
- Problem solving ability and strong analytical skills
**About Us**
At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.
When you come to work at ING, you’re joining a modern and progressive team where individuality isn’t just accepted, it’s encouraged. You’ll be surrounded by people who are friendly, inclusive and respectful, who want you to reach your potential. It’s one of the many reasons we’re proud to be an Employer of Choice for Gender Equality.
We give people the freedom to take risks, stay curious and think differently, and seek new and better ways to make things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.
Sound like the kind of place you’d feel at home? We’d love to hear from you.
(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)
