Digital Optimisation

**Digital Optimisation Manager**
- **12-month Parental Leave Cover**:

- **Hybrid working model - mix of office and remote work**:

- **Exciting opportunity to drive digital performance and customer experience**

**Purpose**:
Optimisation and performance uplift across our websites, banking apps, and digital communication channels.

**How will I help?**
- Work with Mortgage Service Owners to develop and implement digital sales and service strategies, turning strategy into measurable actions that improve customer experience and business outcomes.
- Support and enhance digital customer journeys through research and insights, identifying key opportunities for improvement.
- Use analytics tools such as Adobe, Tableau, and SEO platforms to track and optimise conversion funnels.
- Collaborate with squads to prioritise initiatives, assess scope, identify opportunities, and manage production pipelines.
- Lead end-to-end management of digital initiatives while ensuring compliance with risk frameworks, working closely with compliance/risk teams, UX, copywriters, and product specialists.
- Help achieve sales and service targets for Westpac's Consumer Mortgage business, optimising customer journeys across public sites and secure platforms.
- Develop strategic roadmaps for sales and service portfolios, gaining stakeholder buy-in to drive business growth.
- Identify and action data-driven opportunities to continuously improve digital experiences, customer conversion, and sales/service outcomes using Adobe Analytics or similar tools.

**What's in it for me?**
You'll be part of a dynamic digital team focused on enhancing the customer experience while driving business results. At Westpac, our purpose is to create better futures together. We support career development through internal opportunities, training, and flexible working arrangements.

You'll also enjoy a strong team culture with a focus on collaboration and innovation. Whatever shape your family takes, we offer generous paid and unpaid parental leave for primary and support carers, including leave for adoption, surrogacy, and foster care arrangements. We also continue paying your super contributions while you take time to settle your new family.

**What do I need?**
- Strong business and commercial acumen with an analytical and data-driven approach.
- Proficiency in Adobe Analytics, with the ability to interpret data, identify trends, and provide actionable insights.
- Strong influencing and presentation skills to communicate insights and opportunities effectively.
- Experience in digital conversion rate optimisation and funnel analysis.
- Understanding of personalisation strategies and A/B testing.
- Familiarity with Agile ways of working preferred, including experience using Jira.

**What's it like to work there?**
We are a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities, and each other. At Westpac, making a difference means creating impact, unlocking our own and each other's passions, and delivering transformative success stories to build better futures together.

As well as competitive remuneration and a great culture, joining the Westpac family gives you access to a wide range of employee benefits to help you balance your priorities—whether that means family life, career growth, or all the little perks in between.

We'll empower you to shape your career path. Through personalised upskilling, mentoring, and training opportunities, you're in control of where you start and how you'll grow.

As an equal opportunity employer, we are proud to have built a workplace culture that values diversity, flexibility, and inclusion. Hear from some of our people and their experiences working with us.

**How do I apply?**
Start here. Just click on the APPLY or APPLY NOW button.

**Do you need reasonable adjustments during the recruitment process?