Marketing Manage Oceania

Job Details

Description

The Marketing Manager will work in partnership with both the Senior Marketing Director and MEC HQ to develop, manage, and execute the strategic direction of the brand/s. They’ll ensure structured alignment to the brand’s global marketing standards, objectives, strategies and philosophies, across the Oceania region. The Marketing Manager will be responsible for creating, planning, managing and executing all marketing events and programs that are articulated in the local annual Marketing plan within clearly specified budgets.
- The Marketing Manager will integrate key brand platforms and initiatives into key sales initiatives to leverage and build brand awareness for Mother Energy through diligent trade marketing and integrated digital leverage platforms.
- This role will require close collaboration with HQ marketing team to align local Mother brand building initiatives with global best practice from other developed markets.
- **Essential Job Functions**:
Bring Mother Energy to life by implementing Building strategies through:
- Consumer and Trade Promotions.
- Event Execution.
- PR / Digital leverage programs.
- Social Media Strategy (Facebook, Twitter, Instagram etc.).
- Branding.
- Targeted Sampling.
- Budget Control.
- Relationship development.
- Live +

All elements should be defined in a clear Annual Marketing plans with defined budgets.1. Consumer and Trade Promotions - Work with Bottling Partners and HQ to develop cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness and sales volumes.
2. Event Execution - Negotiate and execute events / partnerships at all levels based on relevance to key marketing platforms and marketing budget versus clear ROI analysis.
3. PR/Digital Leverage Programs - Drive PR and Digital Leverage Platforms to ensure all spends are maximized through to touching our core target consumers to recruit new drinkers and maintain brand adorers.
4. Social Media - Via the Digital Marketing team, grow and build relevance through media investment [Facebook, Instagram, Twitter & Paid] trough targeted positioning and assets in consultation with our global digital experts.
5. Branding - Ensure all branding / logo use is acceptable and approved under the direction of the Snr. Director of Marketing according to Mother Branding Guidelines.
6. Targeted Sampling - Via Oceania MAT Team Leaders, leverage sampling of product at relevant locations and times.
7. Budget Control - Accountability and tight control of marketing budget based on annual plan set in conjunction with Snr. Marketing Director.
8. Relationship Development - Entrench yourself & Mother Energy within relevant sectors / channels that are relevant to key targeted consumers. Develop close and collaborative internal relationships with key Stakeholders locally and at HQ. Ensure relationships remain professional to ensure rational decision making based on clear ROI.
**Position Requirements**:

- Relevant Work Experience: 6+ years’ experience with exposure in Brand Building, Brand Development or FMCG Management, or equivalent cross-functional experience.
- Education Level: Bachelor’s Degree Desired
- Good strategic thinker, with business acumen and ability to partner with senior level executives.
- Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project, including the ability to reconcile and sell both commercial and purpose-driven agenda.
- Proven ability to thrive in a matrix organization (cross-functional / cross-border) with multiple levels of alignment.
- Leadership, coaching and people management skills. Ability to be part of a cross-functional leadership team, and to provide direct leadership to direct reports.
- Experience of working in an international environment or with international stakeholders.
- Excellent presentation and communication skills - written, and oral.
- Utilize Microsoft PowerPoint and Excel at high competency level, MS Word, and Outlook.
- General knowledge of marketing desired and or education in a related field.
- Position requires independent judgment and initiative, strong attention to detail and the ability to anticipate needs and can accomplish tasks without direction.
- Strong knowledge of Social Media.
- Will take direction without question and ability to work in a team-oriented environment.
- Must have a clean driving record.
- Ability to work long hours and consecutive days.
- Maintain a Monster brand-oriented image.
- Multi-cultural, with understanding of the Monster positioning and lifestyle.
- Periodic weekend work required to execute key events.