Talent Brand Specialist

**Talent Brand Specialist**
- Newly created role | 18-month Full Time Fixed Term Contract
- Benefit from professional development and mentorship under an industry thought leader
- Hybrid opportunity (3 days per week in office, Melbourne CBD based)
- V/Line’s purpose is to connect Victorians through safe, reliable, and accessible transport. We believe in giving all Victorians opportunities through travel and transport - connecting them to jobs, education, family and friends, services, tourism and trade._
- V/Line is experiencing significant growth and we’re delivering more services, more trains, cheaper fares, and huge projects. With more than 3700 weekly train and coach services, an expansive freight network and unprecedented rail investment, millions of Victorians depend on us to deliver. You could be one of our 3100 committed team members who are up to the challenge._

**About the role**

As a Talent Brand Specialist, you’ll play a crucial role in promoting V/Line’s employer brand through traditional and digital marketing methods. Reporting to the Senior Manager of Talent Brand and Social Inclusion, you will create and manage content for campaigns that highlight our employees’ experiences, culture, benefits, values, and employer value propositions.

Key Accountabilities:

- ** Campaign Execution**:Coordinate end-to-end talent attraction campaigns, ensuring timely delivery and brand alignment.
- ** Content Creation**: Develop compelling content for various campaigns, including written content, videos, and imagery.
- ** Stakeholder Collaboration**: Build and maintain relationships with HR, Internal Communications, leadership teams, and external stakeholders.
- ** Performance Monitoring**:Monitor and report on the success of advertisements against strategic hiring KPIs.

**About you**

You are a creative and strategic professional with a background in social media, marketing, digital, or communications within a Human Resources or Talent environment. Your knowledge of talent branding and employee communication practices enables you to effectively promote a company’s culture and values to attract top talent.

You possess strong digital literacy, comfortably navigating recruitment tools and platforms. Your analytical skills allow you to make data-driven decisions to optimise sourcing strategies and inform decisions based on performance metrics. You are experienced with digital marketing tools and platforms, including social media management.
- ** Trend Aware**: You stay ahead of trends to increase audience engagement, brand perception, and recruitment success.
- ** Inclusive**:You are supportive of building inclusive and diverse work environments.
- Demonstrated alignment with V/Line’s values of responsiveness, integrity, impartiality, accountability, respect, leadership and human rights.

If your skills or experience don’t exactly match our listed requirements, we still encourage you to apply. We value diverse perspectives and believe in the potential for growth and development.

**Why V/Line**

In addition to **free myki travel**, we offer:

- ** Community impact -** Make a genuine difference. Work in a role that connects Victorians, every day.
- ** Huge potential -** We’re transforming, and you can too. Be a change maker, recognised for your contribution and creativity.
- ** Dynamic environment -**V/Line operates in a constantly changing space. Join a fast-paced and exciting organisation.
- ** Collaborative team -** You’ll be part of a broader supportive team. Surround yourself with talented, passionate peers.
- ** Flexible working -** We support flexible working. Work in a way that supports you to thrive in your role.

As an equal opportunity employer, V/Line is committed to creating a diverse, inclusive and respectful workplace and network that reflects the communities we serve. We accept and value the contributions of all our employees regardless of gender, ethnicity, sexual orientation, religion, age or disability. We are also proud to be endorsed by Work 180 as a great place for women to work, second year in a row.

We proudly acknowledge First Peoples of Victoria. We acknowledge their ongoing strength in practicing the world’s oldest living culture. We acknowledge the Traditional Owners’ lands, waters, and skies on which we live and pay respects to their Elders past and present.

At V/Line, safety is our priority. Successful applicants will undergo relevant pre-employment and medical checks to meet our safeworking standards.

Applications close**:Friday 23rd May 2025