Campaign Manager

2 days ago

Melbourne, Australia Hardie Grant Full time

Hardie Grant Children’s Publishing is an award-winning specialist kids and YA publisher renowned for innovative and quality publishing, valuing storytelling and creative thinking, and carefully placing modern families at the heart of everything we do.

We are currently seeking a dedicated, highly motivated Campaign Manager to join our dynamic team. As Campaign Manager, you’ll have a passion for storytelling and children’s book publishing, exceptional interpersonal skills, a commitment to a job well done, and a creative streak to ensure our stories and storytellers are championed every step of the way.

Reporting to the Head of Marketing, you will develop and implement strategic cross-channel marketing campaigns for key titles and brands, with the aim of maximising sales, engaging booksellers, growing local and international audiences, and increasing overall awareness of HGCP.
- Key responsibilities:

- Develop and implement creative and engaging marketing campaigns that include consumer, retailer and educational activity as appropriate to each campaign
- Champion and execute division-wide digital and social marketing strategy and activity for campaigns to target and grow audiences for our broad range of publishing
- Manage and work collaboratively with the campaign executive to develop imprint, brand/series and contributor strategies, direct-to-consumer offerings, education strategy and consumer facing brand development and deliver best in class author care
- Manage and communicate analytics of campaign performance and ROI, develop and share consumer insights with wider publishing team to assist with title and channel development

Hardie Grant supports flexible working and offers many benefits including bonus leave days, volunteering, company-wide hack days, ongoing learning and development programs and much, much more. We are committed to creating a diverse, inclusive and equitable workplace. Applicants from diverse backgrounds are strongly encouraged to apply, including people who identify as Aboriginal or Torres Strait Islander, people from culturally and linguistically diverse backgrounds and people with a disability.

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