Marketing Campaign Manager

1 day ago

Melbourne, Victoria, Australia MARS Recruitment Full time

It's time to make a difference and that's what our client is doing Our client is working hard to deliver renewable, affordable, reliable energy to all Victorians. They are partnering with the industry to transform the energy sector.

Currently, the business is looking for a Marketing Campaign Manager. They are building an innovative and dynamic team to play a key role in achieving Victoria's renewable energy target of 95% by 2035. The Marketing Campaign Manager will lead high-impact marketing campaigns with the goal of driving commercial success, building on their already outstanding customer base and expanding market share.

Key Responsibilities:

  • Develop and execute exciting multi-channel, end-to-end marketing campaigns with an emphasis on creatively building awareness, engaging consumers, funnel conversion and customer acquisition.
  • Understand key consumer and market segments, customer pain points, and creative opportunities to tailor campaigns that resonate with potential customer and key partners.
  • Create and manage customer acquisition and engagement strategies, including paid media, SEO, direct marketing, digital marketing, PR, influencers, content and activations, to engage consumers and generate interest.
  • Work with our content partner to create engaging, educational and resonating content.
  • Use various advertising platforms to build and optimise campaigns. Use analytics to monitor campaign performance, optimize for ROI, and make data-driven decisions.
  • Work closely with the partnerships team to activate key commercial partnerships.
  • Oversee the marketing campaign budget to ensure resources are being used effectively to achieve targets and deliver measurable results.

Key Requirements:

  • Bachelor's degree in marketing, Business, or a related field.
  • 5+ years of experience in end-to-end campaign management and multi-channel marketing.
  • Proven ability to develop and execute marketing campaigns with a clear focus on driving commercial outcomes.
  • Technical skills to manage and optimise digital campaigns (Meta, Google, Tiktok etc.)
  • Expertise in using marketing automation tools, CRM systems, and analytics platforms.
  • Strong communication skills with the ability to convey complex concepts in simple, compelling ways for consumer audiences.
  • Experience manging third party creative and/or media partners.
  • A proactive, results-driven mindset, with a keen focus on achieving measurable outcomes.

In working for our client, you will receive a range of benefits that support your health, personal and work-life balance needs. The business has a program that supports personal wellness of employees, and offer a suite of products and services.

For more information, please contact Brea @ Mars Recruitment -

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