Customer Analytics Lead

**We Dream. We Design. We Deliver.**

This is the place where you’ll be hands on. Where new ideas are welcomed and expected.

At every level and in every role we’re doers and builders. Not Managers and minders.

**humm**group (ASX-HUM) is one of Australasia’s most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for digital spending. We help people buy everything, everywhere, every day. Our product ecosystem of buy now pay later, and business financing products has been designed around the core needs of today's shoppers, retailers, and small and medium enterprises.

**What's so exciting about this role?**

As the Customer Analytics Lead you’ll be joining our team of digital experts who are a bunch of fun, passionate, multi-skilled professionals in permanent role. You will take ownership of the digital analytics strategy and implementation with a focus to provide reliable and relevant analytics and insights around product performance and customer experience that drives growth opportunities, supports continuous improvement, and delivers ROI.

**What Does An Average Day Look Like?**

No day is average at **humm **but here’s an idea of what you can expect to do in this role:

- Lead the digital analytics strategy and deliver creative analytics solutions and tools that improve the process of digital analytics, including data capture through data layers and tag management solutions.
- Enable the right processes and technologies to drive insights and metrics that guide UX, optimisation, strategy, and growth across the organisation, such as attribution and propensity models.
- Collaborate with internal and external stakeholders to understand requirements and challenges and provide data-driven recommendations and insights that support continuous improvement and strategic growth initiatives.
- Provide insight into customer behaviour across our product websites and apps to build customer journeys and product funnels, with a focus to enhance the customer experience and revenue.
- Provide insight into Product and Brand Health relative to equity and positioning, competitor positioning, market trends and forecasting.
- Evaluate site performance, analyse web analytics, and manage the tracking and reporting of deliverables.
- Unlock insights around cross-platform, cross-device, and cross-campaign performance to provide insights and recommendations for continuous improvement.
- Create a single version of truth by consolidating and visualising data inputs into a shareable user-friendly output accessible to all departments (experience with Power BI and Google Data Studio are essential).
- Track project milestones, manage work associated with accomplishing desired outcomes and provide regular status updates.

**Who will thrive in this role?**

You are customer obsessed and want to make a difference in their lives. You thrive in a fast-paced environment and are not afraid to challenge the status quo. You are resilient, positive and energetic. You focus on relationships, are, driven and passionate about customers. You thrive in a fast paced and dynamic environment and have excellent multi-tasking skills.

**You will also be**:

- As genuinely passionate data and analytics professional, you are highly skilled and experienced in web analytics and knowledge of the digital ecosystem.
- Advanced knowledge in analytics, tag management, and visualization tools including Google Analytics, Firebase, Google Tag Manager, Power BI, Google Data Studio, and Tableau.
- You have a strong mind for process, documentation and always search for a better way of doing things such as automation to support operational efficiency and effectiveness.
- Strong knowledge of statistical concepts and experience in A/B testing hypotheses.
- Experienced engaging with stakeholders to understand the business needs, to think creatively and strategically to deliver actionable insights by translating customer data into strategic growth initiatives.
- Excellent presentation and data storytelling skills.
- A bachelor’s degree in data Analytics, Business, or Economics is preferred.

**Working at hummgroup**

Even though we are geographically dispersed, we engage and collaborate, are always learning and know how to have fun whilst enabling the organisation.

**humm**group is in growth mode, and with that comes the unique opportunity to truly own and build your career journey with us.