Sales and Marketing Manager

4 days ago

Greater Adelaide SA, Australia Placed.au Full time

**Job description: **
- Develop and implement strategic sales and marketing plans to drive awareness, demand, and sales for lab-grown diamonds, with a focus on engagement rings, wedding rings, and other diamond jewellery.
- Identify target customer markets and develop tailored marketing campaigns and messaging to effectively reach and engage with prospective buyers.
- Build and maintain relationships with jewelry retailers, wholesalers, and industry partners to expand distribution channels and increase sales opportunities.
- Lead the Australia-based sales team in prospecting, qualifying, and closing sales opportunities, providing guidance and support throughout the sales process.
- Collaborate with product development and manufacturing teams to ensure alignment between product offerings and market demand, providing insights, and feedback to inform product development decisions.
- Oversee the development of marketing collateral, digital marketing campaigns, and advertising initiatives to promote lab-grown diamonds.
- Formulate sales and promotion materials outlining the technical aspects of lab-grown diamonds.
- Analyse market trends, competitor activities, and customer feedback to identify opportunities for product innovation, differentiation, and market expansion.
- Monitor sales performance, KPIs, and metrics to track progress against sales targets and marketing objectives, making data-driven decisions to optimise sales and marketing efforts.

**Qualifications/Attributes**:

- Must hold a Bachelor’s Degree in a related field or at least 5 years of relevant work experience in lieu of the qualification.
- Must have a minimum of 2 years of relevant work experience.
- Must exhibit flexibility and adaptability.
- Must have deep understanding of the diamond industry, with knowledge of lab-grown diamonds and their unique value proposition.
- Must have strong sales acumen, with the ability to develop and execute effective sales strategies.
- Must have strong interpersonal and communication skills both written and verbal.
- Analytical and solution-oriented mindset with the ability to derive insights from different sources of data.
- Strong organizational and time management skills.

**Salary Range**: $90,000 - $105,000 p.a. excluding superannuation.

Pay: $90,000.00 - $105,000.00 per year

Work Location: In person

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