Group Marketing Manager

2 weeks ago

Sydney, Australia iknowho Full time

Marketing Communications | Established Hotel Brand
- Leadership | Growth | Dynamic Team Environment
- Sydney North | Onsite Parking

**Are you an experienced Marketing Manager with a passion for the hospitality industry?**

Our client, a renowned hospitality group with a rich legacy spanning four generations, is seeking a dynamic Group Marketing Manager to drive marketing initiatives across a diverse portfolio of national hotels.

Our client is renowned for their commitment to delivering exceptional service and creating memorable customer experiences. Due to significant growth and expansion they are looking for a Group Marketing Manager to join their dedicated marketing team and pave the way to new heights.

**The Role**:
As the Group Marketing Manager, you will lead a dynamic team in the strategic development and execution of bespoke marketing initiatives for a growing portfolio of hotels. By nature, you're customer-centric, relationship savvy and thrive in a fast-paced creative environment.

Collaborating with the Head of Marketing, Venue Management, and Operations Teams, you will drive business and sales growth through innovative, targeted marketing campaigns, digital activations, public relations, brand partnerships, and events. You will:

- Develop and implement comprehensive annual marketing plans.
- Create and execute customised marketing plans and campaigns to promote our unique brands, focusing on food, beverage, events, key activation dates, and related offerings.
- Conduct market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
- Track results via data analysis and customer loyalty/analytics and provide actionable steps to channel revenue growth.
- Build and maintain strong relationships with key industry partners, influencers, and media outlets to maximise exposure and secure strategic partnerships.
- Stay updated with industry trends, emerging technologies, and best practices in hospitality marketing, providing recommendations for innovation and improvement.
- Collaborate with cross-functional teams, including sales, operations, digital, and creative, to ensure consistent messaging and brand alignment.
- Manage marketing budgets for each venue within the allocated portfolio.
- Foster a culture of creativity and innovation within the marketing team.

**What You'll Need**:

- Bachelor's degree in Marketing or Communications preferred.
- Minimum of 5 years' experience in a similar role.
- Strong understanding of the hospitality industry - the nuances, market dynamics, and customer behaviour.
- Proven expertise in developing and executing successful marketing strategies, including digital, social media, content creation, and brand management.
- Proficiency in marketing analytics and data-driven decision-making
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
- Result-oriented, detail-oriented, and able to work effectively in a fast-paced, deadline-driven environment.
- Knowledge of industry software and tools (e.g., Google Analytics, AdWords, Meta Business Suite).
- Solutions-focused, proactive, and a collaborative mindset.
- Sound experience managing and inspiring a small team.

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