Digital Specialist

2 weeks ago

Southbank, Australia LSH Auto Australia Full time

**Digital Specialist | Mercedes-Benz Melbourne**

**Full Time**
- AFR Boss Best Places to Work 2022
- Prestige Luxury Brand
- Global Organisation
- Customer Service Focus
- Great Employee Benefits and Rewards
- Onsite Parking Provided

**About the role**

We are seeking a motivated Digital Specialist to join our corporate team in South Melbourne at Mercedes-Benz Melbourne. This role is responsible for developing, coordinating, and executing digital marketing strategies to promote dealership products and aftersales services within our Primary Market Area (PMA). Key responsibilities include delivering targeted digital marketing initiatives to drive sales and profitability, ensuring alignment with set budgets and corporate guidelines. The role also involves coordinating promotional events—such as product launches, customer engagement activities, and community events (e.g., golf days)—to enhance brand visibility and foster customer loyalty. Additionally, the Digital Specialist will manage social media, coordinate in-house photography, and support broader group marketing initiatives.

**About You**
- Minimum of 2 years’ experience in a marketing or digital role
- Excellent written and verbal communication skills
- Familiarity with luxury brand customer behaviour; automotive experience advantageous
- Strong interpersonal skills and professional presentation
- Proficiency with CRM systems, digital design tools, and a working knowledge of corporate brand guidelines
- Education and Skills Required
- Degree in Marketing or a related business qualification
- Background in luxury retail or fast-paced environments highly valued
- Coursework in graphic design, marketing, or a related field is preferred

**What’s on Offer**
- Competitive salary package
- Discounts on healthcare, gyms, and more
- Company-paid parental leave
- Reward & Recognition program
- Continuous learning and development
- Pathways for internal progression

**About LSH Auto Australia**

LSH Auto Australia, awarded 2022 AFR Boss Best Places to Work, is the largest authorised Mercedes-Benz retail group in Australia, with operations in Sydney, Melbourne, and Brisbane. As part of the world’s largest Mercedes-Benz passenger vehicle dealer group, LSH Auto International operates over 270 premium retail outlets in more than 110 cities globally. Join us as we strive to set the benchmark in customer experience, grounded in our values of Trust, Integrity, Teamwork, Relevance, and Social Responsibility.

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