Campaign Marketing Manager

About the MSO

Established in 1906 the Melbourne Symphony Orchestra (MSO) is not only Australia's oldest orchestra, but one of the country's most forward-looking major arts institutions. It currently engages over 2.5 million people through live and recorded broadcasts and performs live to more than 300,000 people annually, in concerts ranging from performances at its home, Hamer Hall at Arts Centre Melbourne, to its annual free concerts at Melbourne's largest outdoor venue, the Sidney Myer Music Bowl. The MSO presents innovative and engaging programs to audiences of all ages across Victoria through its outreach, education, and community initiatives. 

About the role

The MSO is seeking a driven Campaign Marketing Manager to advance the MSO's vision for creating music that matters to all Victorians. 

The Campaign Marketing Manager plays a key role in driving marketing campaigns to grow revenue, reach and engagement, working towards the long-term goal of the MSO reaching 10% of the Victorian population annually. This involves working on multi-channel campaigns creating, scheduling, and delivering engaging content, as well as channel optimisation and conversion.

This position also manages the relationships and outputs of the MSO's digital and traditional marketing agencies, and specialist marketing contractors that support the organisation. This is a hands-on role requiring a marketing mindset, strong digital knowledge, awareness of emerging trends and commercial acumen.

This is an exciting time to be joining the MSO and a fantastic opportunity for a passionate marketing professional. Working closely within a dedicated team, this role will be well suited to a self-starter looking to make a positive contribution to a much-loved cultural icon. 

The successful applicant will possess the following:

• Significant experience in a marketing campaign/media buying role, combined with tertiary qualifications in marketing or a related field
• Proven experience in delivering multifaceted campaigns, leveraging data to deliver results
• A deep understanding of digital campaign management including remarketing, paid social and programmatic advertising
• Experience managing external agencies
• Experience managing staff
• Proven ability to translate customer insights into successful marketing campaigns and a high degree of creativity to find new, compelling ways to reach and communicate to customers
• Strong digital copywriting, design, content marketing, and verbal communication skills
• Strong knowledge of digital trends, content, and social media
• Demonstrated ability to prioritise, multitask and work under pressure to achieve deadlines
• A naturally constructive and collaborative style, with the ability to translate complex or highly technical content in a meaningful and accessible way to a variety of audiences
• Ability to balance attention to detail with broader strategic priorities.
• Experience and/or understanding of the dynamics of working for a performing art or not for profit organisation.
• An appreciation of the arts/classical music

What We Offer

• Flexible work options – including hybrid working arrangements where possible
• Professional development – access to training, mentoring, and learning opportunities
• Employee Wellbeing – access to the Employee Assistance Program (EAP) and internal initiatives that support health, safety, and wellbeing
• Leave benefits – generous leave entitlements, including cultural leave, study leave, family and domestic violence leave, and TOIL (in line with our Enterprise Agreement)
• Diversity and inclusion – commitment to a safe, inclusive, and culturally respectful workplace, with initiatives such as our in-progress Reconciliation Action Plan
• Creative environment – be part of a progressive arts organisation that values innovation and collaboration
• Concert access – opportunities to attend MSO concerts and events
• Location – based in Melbourne's Southbank arts precinct, close to public transport, cafés, and cultural venues

Applications: Please apply by sending a cover letter and resume to:

We'll keep applications open until we find the right person.

MSO is an Equal Opportunity Employer.
MSO is committed to creating a diverse and inclusive environment. All qualified applicants will be considered for employment without regard to race, colour, national origin, religion, sex, sexual orientation, gender identity or expression, age, marital or disability status. Aboriginal and Torres Strait Islander people are encouraged to apply.

Your privacy is important to MSO.
It is the policy of MSO to respect the confidentiality of information and privacy of individuals. Personal information provided by you as part of your application (whether oral, electronic, or written) will be collected and processed for the purpose of evaluating your application for employment. In order to carry out this purpose, your information may be disclosed to appropriate persons in our offices. Any information we hold will be governed by the most current version of the MSO Privacy Policy and relevant legislation.