Audience Growth Editor

Reporting to the Editor the Audience Growth Editor’s primary focus is executing the strategy to drive audience growth on the Herald Sun. A dynamic new role, it will be responsible for the sustained digital growth of the Herald Sun by defining and driving the audience strategy. Highly analytical and creative, the Audience Growth Editor will be an influential leader in the newsroom.

**What’s the role?**
- Work closely with the Editor to agree, develop, articulate and execute local editorial digital storytelling and distribution strategy based on audience and content insights
- Work with Deputies, News Directors, Digital Editor, News Desks and the Content Led Growth team to embed audience-led digital storytelling into daily work, cadence and content
- Execute growth strategies alongside SEO and Social leads, setting and meeting audience growth strategies across all channels
- Lead optimisation of stories; eg sells and social headlines, photographs, links etc
- Lead optimisation of discoverability of content off-platform; eg newsletters, social media etc
- Foster strong newsroom ties and coordinate with the Editorial Innovation Centre to ensure maximised use of specialist areas (SEO/Social, Video etc) and embed the analytics so the reporting needs of the newsroom are met
- Lead the monitoring and interpretation of the performance of content, delivering feedback to the Editor and relevant teams
- Develop and experiment with ways to reach new and younger audiences
- Be a leader in the newsroom, working side-by-side with the editors and reporters to deliver audience outcomes and activities
- Work with internal and external stakeholders; eg Product team to ensure homepage and article page health

**Who are you?**
- Proven leader with strong track record of delivering audience growth
- Eight years experience in an Editorial role OR experience in growth and marketing, preferably within the media industry, including the development and execution of growth campaigns
- Deep understanding of and passion for journalism and digital storytelling
- Strong industry knowledge and awareness in channels and formats
- Data-minded
- Excellent stakeholder-management skills and comfortable communicating and presenting
- Experience in delivery of specific organic and paid growth strategies across social media, newsletter, podcast and web
- Experience managing budgets, including accounting for spend, and reporting on performance of campaigns
- A demonstrated ability to lead and manage multiple projects in a fast-paced and deadline-driven environment.

**Herald Sun**

The Herald Sun is Victoria and Australia’s most read newspaper, providing over 4 million readers each month with the news that matters, as it happens*. It delivers the stories that must be told, sport coverage that keeps fans ahead of the game, and information that challenges, enlightens, inspires and entertains. If it happens in Victoria, it is covered by the Herald Sun.

The Herald Sun is Victoria’s voice and has a proud history of championing the issues and advocating for the community. That history explains why the Herald Sun has such broad appeal across all demographics, appealing equally to men and women, spanning business owners and high-value investors, families and home owners.

The Herald Sun has a loyal subscriber base with a growing audience across digital (web and mobile), social, podcasts and the digital print edition. The Saturday edition of the Herald Sun offers advertisers the opportunity to own the weekend with the At Home and Real Estate flip book and Weekend Magazine.

The Herald Sun has the power to move Victorians.

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours - **Access to publications and products from across the News Corp family
- ** Health & wellbeing -** Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off -** News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow - **Development opportunities (including diversity and inclusion - focused education series) and recognition
- ** Financial wellbeing -** Support on making the most of your money
- ** Perks & discounts -** Exclusive offers across a range of products and services
- ** Giving back**:

- Make a difference to our communities.
- ** Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parents’ rooms
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities o