Lifecycle Marketing Manager

**About the role**:
We are looking for someone smart, fun and passionate to join the team at Flip. You will get to:

- Work in a fast paced, fun and passionate team of ex-founders, top tier consultants and venture builders
- Learn and gain first hand experience in, cross-channel marketing, innovation and general start-up wizardry
- Take on large pieces of ownership and responsibility from day 1

**Who we are**:
The health insurance value proposition is increasingly unclear to consumers and participation is declining, particularly in the young and healthy segments. With Flip, we aim to create an entirely new form of insurance for active Australians to assist them in protecting their health and wellness.

At Flip, our mission is to create insurance people love by daring to be different.

We are simple, daring, trustworthy, big-hearted and playful. We are a start-up making waves in the insurance industry and are backed by Australia’s largest not-for-profit health insurer, HCF.

**What is Flip Insurance?**:
Hey, we’re Flip - affordable, on-demand injury cover. Traditional insurance is expensive, inflexible and confusing. Accidents happen, and injuries suck, but they suck less when you’ve got Flip to ease the pain of unexpected medical costs. Get a single day of cover or a weekly subscription that you can cancel anytime. Flip is lightning-fast cover for the most common injuries, with up to $20,000 cash payout depending on your injury. We’re backed by industry giant HCF. And we’re committed to sharing our profits to protect the planet.

Get Flip. Get injured. Get cash. Get better. It’s as simple as that.

**_ Please note this position is a 1 year max term contract role._**

**What you will do**:
Reporting to the Head of Growth, the Lifecycle Manager will be responsible for helping

to define and implement our growing customer engagement and retention strategies. Building on the infrastructure already in place that includes CDP triggered events, granular attributes for segmentation, with opportunities to leverage personalisation, SMS and push notifications.
- Define and execute Flip’s CRM and lifecycle marketing strategy, including new user onboarding, prospect nurturing, and customer cross-sells
- Build and maintain an audience segmentation framework to service commercial & marketing campaign requirements.
- Continually test and learn, deepening audience segmentation and targeting
- Define KPIs and work alongside data and product teams to develop processes for campaign reporting and analysis
- Implement processes to effectively prioritise and streamline user communications, and put in place rigorous QA processes
- Dig into customer insights and tailor messaging and distribution channels accordingly
- Collaborate with all other marketing channel owners and partners to ensure our calendars align and launch campaigns to drive new and repeat purchases.

**Who are we looking for**:
We are looking for a passionate and structured person to spearhead the next phase of growth through our customer communication.. The key skills and experience we are looking for are as follows:

- Advance knowledge in Google Analytics, HTML, Liquid templates and CRMs
- Strong analytical skills and experience for creating data-driven decisions through A/B testing, campaign reports, dashboard and analytics
- Creative, innovative with a strong understanding of growing brands
- Passionate about tech, activities and adventure
- High attention to detail, confident communication skills for reporting to stakeholders at different levels
- Curious and a good problem solver, confident and happy taking ownership
- Strong work ethic and a passion for working in a start-up environment
- 3-5 years experience of CRM and Lifecycle Marketing
- Understanding and appreciation of our brand and products
- Bachelor’s degree preferred
- Strong written, oral and presentation skills