Lifecycle Marketing Manager

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

**About the role**

Reporting to the Senior Lifecycle Marketing Manager, the Lifecycle Marketing Manager is responsible for planning and delivering data driven one-to-one lifecycle journeys and member experiences (both BAU and project based) that will help inform, educate, engage, and retain members with HCF.

Key focus will be to develop activity that will positively impact member retention and satisfaction rates while helping members understand and get better value out of their cover with HCF. And to take a multi-channel approach to activity, ensuring members are communicated to at the right time via the most appropriate channel and with the most relevant messages.

**Key responsibilities***
- Proactively develop and deliver one-to-one data driven lifecycle, member support and retention activity and journeys. This includes development of activity, stakeholder engagement, creative review, agency/supplier coordination and the reporting and tracking of results & insights
- Ensure marketing strategies, comms plans and member journeys are data driven and support key member engagement and retention metrics
- Ensure marketing excellence in developing and managing all activity within agreed timelines and budgets, and with correct QA and review processes applied
- Budget management, including identifying and implementing opportunities to optimise or reduce the cost of allocated activity.
- Work closely with key stakeholders, including Member Services, Product, Member Health and IT, to develop and generate marketing activity that will help achieve desired member and business outcomes
- Manage the relationship with external suppliers and vendors, including ensuring SLA’s and testing is completed within agreed timelines

**About you**

To be successful in this role, you will demonstrate the following qualifications, experience and skills:

- Tertiary qualifications in marketing and/or communications
- 8-10 years’ experience in a data driven marketing role in medium to large organisations - business and/or government and /or not-for-profit sector.
- Strong grasp of current lifecycle marketing strategies and in designing and managing multi-channel marketing campaigns
- Strong project management skills - ability to manage multiple projects with conflicting deadlines, work under pressure and maintain professionalism
- Have strong senior stakeholder experience in a large corporate environment - and able to collaborate with internal stakeholders confidently and effectively
- Experience in working with internal and external vendors in planning and delivery of activity
- Has a strong commercial focus with high standards of work to ensure efficiency, accuracy and within budget.
- You share a commitment to our values: Step Forward; Stay Human; Walk in their Shoes; Make it Better; Get there Together.

**Desirable**:

- Exposure and understanding of Salesforce Marketing Cloud or other marketing automation systems
- Mail house and digital agency experience
- Use of Excel, and MS Project

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- Up to 50% discount on health cover, pet & travel insurance
- Flexible work arrangements
- Family & Friends day
- Organisational wide Recognition & Rewards program
- Generous Parental Leave Scheme
- Certified Family Friendly Workplace
- Health & Wellbeing Initiatives

**A career with us - How to Apply